SOURCE: BlueLithium

April 20, 2007 08:00 ET

Largest Independent Ad Network in the United Kingdom Jumps to #2 Spot Overall

BlueLithium Becomes Second Largest U.K. Ad Network According to ComScore; Reaches 75 Percent of the Web and Over 23M Unique Visitors

LONDON -- (MARKET WIRE) -- April 20, 2007 --According to the latest international numbers from ComScore MediaMetrix, BlueLithium has become the second largest ad network in the U.K. after only one year of operations.

The company has experienced phenomenal growth on the strength of its behaviorally targeted ad network and data analytics capabilities, which have the ability to simultaneously create value for publishers and advertisers.

"As one of the pioneers of behavioral targeting in the U.K., we've been able to demonstrate the power of this technology and have quickly become a staple of advertisers' media plans," said Tim Brown, general manager of BlueLithium U.K.

One notable success was automaker Vauxhall, represented by agency Initiative U.K., for whom BlueLithium was able to reduce the cost of customer leads by 50 percent.

"The combination of user data, analytics and sophisticated targeting creates a one-to-one relationship with consumers," said Gurbaksh Chahal, founder, chairman and CEO of BlueLithium. "This strengthens ROI for advertisers, increases inventory value for publishers and leads to a better Internet experience for users. The extremely rapid growth of BlueLithium is testament to this new paradigm in online marketing."

About BlueLithium:

With offices in London, San Jose (HO), Los Angeles, Boston, San Francisco, New York, Chicago, Boston, Atlanta and Belarus, BlueLithium is the leading data-driven performance marketing company, using data from 130 million consumers worldwide, sophisticated analytics and advanced ad targeting technologies to create value for both publishers and marketers. Founded in 2004, the company was named 2006 Innovator of the Year by AlwaysOn and has been named one of the top 100 private companies in America for three consecutive years. For more information, visit www.bluelithium.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for BlueLithium
    (919) 833-9975 x.12
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