April 24, 2007 12:28 ET

Largest Technology Lifestyle Portal Joins NetShelter's Branded Network

Adds Over 3.1 Million comScore Unique U.S. Visitors to NSBN's Five Technology Influencer and Buyers Groups

TORONTO--(CCNMatthews - April 24, 2007) - Technology vertical network pioneer, NetShelter, Inc., today announced that it has become the exclusive ad representative for, the largest technology lifestyle portal, which joins the Netshelter's Branded Network (NSBN). RedOrbit surpasses other leading technology communities such as and Slashdog in unique visitors in the U.S. and adds nearly 6 million global unique users (3.1 million in the U.S.)- to NSBN's Five Technology Influencer and Buyers Groups that include: NSBN IT Management Group, NSBN Consumer Electronics Group, NSBN Mobile Pro Group, NSBN Developers Group and NSBN Games Group.

"RedOrbit significantly increases the composition of our technology shoppers and buyers," says Pirouz Nilforoush, Co-CEO, Director of NSBN for NetShelter. "Visitors to RedOrbit are technology influencers and buyers that not only are responsible for technology purchasing decisions for their households, but are also the tech decision makers for companies where they work. This gives NSBN the highest tech buyer composition for nearly every significant consumer electronic product compared to tech sites with similar scale such as CNET.COM." has become the premier internet destination for technology, science and space enthusiasts around the globe. It serves over 100 million monthly page views to more than 5.6 million global unique visitors (over 3.1 million unique visitors in the U.S.) RedOrbit Shopping had nearly $1 million in sales last year ( adds over 20 million pre-roll ad impressions to NSBN's inventory allowing the tech vertical to offer unique integrated sponsorship opportunities especially on RedOrbit Shopping.

"We have a highly affluent tech enthusiast and consumer audience," says Eric Ralls, RedOrbit's founder and President. "NetShelter has established itself as the leader in creating the most direct and efficient ways to reach tech buyers by developing unique, integrated ways for advertisers to engage with highly targeted target audiences like ours"

"RedOrbit has built significant scale toward a highly concentrated technology buyer audience that is unmatched by any other tech property out there. Our advertiser and agency partners can expect some very interesting integrated advertising opportunities to engage with the site's affluent community that we'll announce over the next few months," adds Peyman Nilforoush, Co-CEO and Head of Agency Relations for NetShelter

In less than a year, NetShelter's Branded Network (NSBN) has grown to 65 tech sites attracting 25 million global unique visitors.

RedOrbit, Inc., headquartered in Texas, was founded in November 2002. The web site, (, was launched in May 2003 and has become the premier internet destination for space, science, health, and technology enthusiasts around the globe. averages over 5 million unique visitors per month. With over 900,000 pages covering the vast ideological spectrums of technology, science, space and health, promotes a friendly and open environment, enhancing user loyalty and community, while advancing RedOrbit's goal of providing the world with a virtual Utopia for intelligent, curious minds.

NetShelter, Inc. ( is the leading media representation company for highly influential technology, IS/IT and gaming sites. Since its inception in 1999 the company has pioneered the concept of the vertical media network assembling the largest technology-oriented audience networks in the world and has helped leading interactive advertising agencies and marketers engage with their core target audience of technology and IT buyers and influencers, impact their purchasing decisions and achieve their branding and direct response objectives. Through its award-winning publishers the company receives over one billion monthly page impressions, providing total market coverage; from IT decision makers, developers, mobile professionals, business decision makers and developers to tech enthusiasts, consumers and hardcore gamers.

The NetShelter Branded Network (NSBN) enables marketers to engage their brand with loyal audiences of influential technology and IT properties through integrated advertising opportunities. NSBN launched in May 2006 has grown from 12 sites to over 65 highly influential technology and IT properties and is now the 2nd largest technology news property on the internet only behind CNET passing OSTG, IDG and Ziff Davis (according to comScore Media Metrics).

-(March 07 -- comScore Media Metrix)

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