SOURCE: LARK

October 31, 2011 18:23 ET

LARK Adds Features to Better Track Sleep Performance

New Sleep Data Encourages You to Understand and Improve How You Sleep

PALO ALTO, CA--(Marketwire - Oct 31, 2011) -

News Facts:

  • LARK, a wearable sleep sensor and vibrating alarm clock that empowers you to sleep better, today announced new sleep data features that offer a more hands-on, interactive way to improve sleep over time.
  • The new features help you get more out of your sleep with:
    • INSIGHT: you can visualize your sleep data and compare your personal sleep average week-after-week against general health standards.
    • ACCESS: just by touching your stats, you can get instant access to feedback on your sleep performance.
    • DATA: you can dive deeper into how you have slept across different periods of time, be it weekly or monthly.
    • MOTIVATION: you can get messages including sleep tips, points of reflections and insights to encourage you to improve your sleep behavior.
  • The new features within LARK now give all users some of the basic features that were once only included in LARK Pro -- so users can better track "sleep performance" over time and begin to improve how they sleep.
  • For users looking to train and improve their sleep by setting sleep targets, reminders and getting specific advice based on sleep patterns -- LARK Pro is still available for $159 ($60 if you already own a LARK) and will offer more robust sleep training and actionable tips to improve sleep over the short and long term.
  • According to Sleepmed (http://www.sleepmed.md/page/1896), sleep problems add an estimated $15.9 billion to national health care costs. LARK aims to help people discover the importance of sleep and motivates them to sleep better naturally, without having to spend money on costly medical treatments.

Quotes:
Attributable to Julia Hu, CEO, LARK:
"Since our launch in May, we have been working on fine tuning our sleep data so we can provide our users with a deeper understanding of their sleep. It's always been important for us to provide users with better education on how they slept, and now we are looking for additional opportunities to help people improve their sleep since it is absolutely critical to good performance. By helping our users understand what their sleep data means, we are better able to motivate them to make sleep a priority."

Attributable to Cheri Mah, LARK sleep coach:
"I see a lot of people with sleep issues who have no idea how to improve their sleep or think they are dealing with a permanent problem. The first step in addressing any problem is understanding it, so incorporating additional data elements into LARK so people can see how they are sleeping and note their progress over time is key to long term change. We ultimately want to help the world become great sleepers so people not only feel better, but perform at their best."

About LARK:
LARK is a technology company that helps people improve what matters to them most through better sleep. The LARK wearable sleep sensor and silent alarm clock works in tandem with an app available on the iPhone, iPod touch and iPad to wake you up without noise while coaching you to sleep better. Founded in 2010, LARK is based in Palo Alto, Calif. To wake your potential, visit www.lark.com.

Contact Information

  • Julia Stemerman
    Manager at Inner Circle Labs
    415-684-9406
    Email Contact