May 05, 2006 12:35 ET

Larry Barrett Named Senior Director in MWW Group's San Francisco Office

Former CNET, San Jose Business Journal and Baseline Magazine Journalist to Serve as First Member of MWW Group's "Content Creation Team"

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 5, 2006 -- MWW Group (, one of the nation's top ten public relations firms, today announced the addition of Larry Barrett as senior director in the company's San Francisco office. Barrett brings more than 11 years of journalism and investigative reporting experience in the technology industry, writing and editing for business newspapers, magazines, and online publications, including Baseline Magazine, CNET Networks and the San Jose Business Journal. As Senior Director and as the first member of the firm's "Content Creation Team," he will focus his attention on crafting thought leadership and content for MWW Group's clients and will also provide strategic counsel on technology, lifestyle and other business trends.

"Larry is a great addition to our team. As a senior member of our Content Creation Team, he will be focused on keeping on the cutting edge of trends and breaking developments in business and technology to create industry-leading content for our clients," said Michael W. Kempner, president and CEO of MWW Group. "His investigative journalism background, coupled with his ability to make complicated business/technological concepts into written materials that are accessible to all readers, is a capability that will aid MWW Group greatly in our continuous effort to provide thought provoking leadership for MWW Group and our clients."

Barrett will also be charged with helping to create content and establish thought leadership platforms for MWW Group in several key areas including technology, marketing, new media and corporate social responsibility.

Prior to joining MWW Group, Barrett served as a senior writer at Baseline Magazine, one of the industry's most acclaimed business technology magazines. During his five-year tenure at Baseline, he was responsible for writing full-length business technology news stories, investigative pieces and case study articles.

Previously, Barrett acted as senior editor and writer for CNET Networks where he wrote analysis, breaking news and opinion stories for its daily online audience of more than two million readers. During his five years with CNET, Barrett was responsible for editing content, writing headlines, developing story ideas and publishing and coordinating news coverage for the financial news site. Barrett's weekly column, "Analyst Watch," was singled out by The Wall Street Journal and Barron's for its coverage of the financial analyst community.

Prior to CNET, Barrett was a technology reporter for the San Jose Business Journal where he was responsible for writing news, feature, profile, analysis and opinion stories for the weekly business newspaper. In 2003 and 2004, Barrett was named the American Society of Business Publication Editors Gold and Bronze Medalist, respectively, in the Case History category in the national division.

Barrett holds a bachelor of arts degree in Journalism-Editing and Reporting from San Jose State University.

About MWW Group

This is the third consecutive year that MWW Group has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Deloitte & Touche;; FreshDirect; Trans World Entertainment; Scottish Enterprise; Verizon; CIT Group, Inc.; Oxford Health Plans; Roche; The Mills Corporation; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit

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