January 17, 2006 14:41 ET

Larry Horn Named President, Licensing and Business Development

DENVER--(CCNMatthews - Jan 17, 2006) -

MPEG LA, LLC announced today that Lawrence A. Horn was named President, Licensing and Business Development.

In announcing Mr. Horn's promotion, MPEG LA, LLC Chief Operating Officer Maria F. O'Reilly said: "Larry is a leader in the worldwide patent licensing community. His promotion is in recognition of MPEG LA's rapid expansion into offering new licenses and developing new business opportunities spanning a broad range of technologies, and Larry's continuing responsibility for managing them."

Mr. Baryn S. Futa, CEO of MPEG LA, LLC, said: "Larry is well known throughout the industry for his innovative and energetic approach to licensing and his accomplishments are many. All of us at MPEG LA congratulate Larry on his promotion."

Mr. Horn has directed MPEG LA's Licensing and Business Development since the company began operations in 1997 employing a unique one-stop technology platform patent licensing model, which it pioneered for the MPEG-2 Video and Systems standard. MPEG-2, used in cable and satellite digital set-top boxes, DVD players and recorders, PCs with DVD and DVD discs, is recognized as the most successful standard in consumer electronics history.

Prior to joining MPEG LA, Mr. Horn was Head of Business Development, Marketing and Sales for Martek Biosciences Corporation (1994-97); President and Owner of HKM Corporation (1985-93); Senior Vice President and General Counsel of PBS (1978-85); with the U.S. Securities and Exchange Commission's Office of General Counsel (1975-78); with a Washington, D.C., law firm and Adjunct Professor of Chinese Law at Georgetown University (1974-75). He is a graduate of Yale University (BA, Chinese Studies) and Columbia University (JD). An authority on one-stop technology platform patent licensing, Mr. Horn speaks at numerous conferences and trade shows worldwide and has published numerous articles. Horn currently resides in Bethesda, Maryland, and is a native of Peoria, Illinois.


MPEG LA is the world leader in one-stop technology platform patent licenses, enabling users to acquire patent rights necessary for a particular technology standard or platform from multiple patent holders in a single transaction as an alternative to negotiating separate licenses. Wherever an independently administered one-stop patent license would provide a convenient marketplace alternative to assist users with implementation of their technology choices, the licensing model pioneered and employed by MPEG LA may provide a solution. MPEG LA is not related to any standards agency and is not an affiliate of any patent holder. MPEG LA licenses portfolios of essential patents for the MPEG-2, IEEE 1394, DVB-T, MPEG-4 Visual (Part 2), MPEG-4 Systems and AVC/H.264 (also known as MPEG-4 Part 10) standards. MPEG LA is also facilitating the development of alternative patent portfolio licenses for VC-1, ATSC, MPEG 2 Systems, DVB-H, various digital rights management (DRM) technologies including OMA DRM 1.0 and 2.0, RFID, Blu-ray Disc™ and DMB. MPEG LA also actively seeks to adopt its alternative patent licensing model in other industries including biotech and pharmaceutical. MPEG LA has offices in Denver, New York City, Metropolitan Washington, D.C., London, Tokyo and Shanghai. For more information, please refer to

Contact Information

  • MPEG LA, Denver
    Michelle Ott, 301-986-6660
    301-986-8575 (FAX)