SOURCE: Gelato di Roma

April 19, 2006 09:49 ET

Las Vegas Entrepreneur Bets on Gelato di Roma

Area Developer to Open 40 Franchises in Nevada

LAS VEGAS, NV -- (MARKET WIRE) -- April 19, 2006 -- Bret King Lynch, a commercial real estate executive with Dyson & Dyson Commercial, and former casino manager for Station Casinos, will open 40 Nevada Gelato di Romas, a national restaurant concept featuring Italian ice cream and pizza.

Lynch's first restaurant is slated to open July 2006 in Henderson. As area developer, Lynch purchased the rights to the entire Nevada market and must adhere to opening 40 locations in 10 years. He will direct the development in his market while sharing in both franchise fees and ongoing royalties. Lynch's main focus is to act as a business consultant to his franchisees by guiding them in areas including site identification, lease negotiation, operational assistance, marketing support and continuous training.

Allie T. Mallad, Gelato di Roma's franchisor who is headquartered in Dearborn, MI, is thrilled with the addition of Mr. Lynch to his expansion team. "With Bret's experience in operations and real estate development, he will be a great asset in growing Gelato di Roma's nationwide network." With over 500 stores under contract in Arizona, southern California, Michigan and Nevada, he plans to have 1000 locations under development by the end of 2006.

Mallad was the world's largest franchisee for Little Caesars Pizza with 159 locations, as well as a franchisee for 10 other national chains including Brueggar's Bagels, Baskin Robbins, Golden Corral Steakhouse, Applebee's, Big O Tire and Mobil Oil.

Lynch said that he is looking at a number of commercial locations in the Las Vegas market to grow the Gelato di Roma brand. "As a resident of Las Vegas for 42 years, I've seen this market explode as the ultimate family and tourist destination." Continued Lynch, "Combining two industry giants like ice cream and pizza appeals to everyone, not to mention our European friends who are a huge part of the Vegas economy." Lynch attended the American Academy of Dramatic Arts in California, widely known as the FAME School. Later, he attended Portland State University where he earned a Bachelor of Arts degree in Business.

Gelato di Roma offers 51 flavors of gelato (Italian ice cream) and sorbet, as well as pizza, salads and newly introduced gourmet oven-baked subs. Gelato has a richer flavor and thicker texture than traditional ice cream because it includes only 20 percent air content and 10 percent butterfat. The result is a denser product with more concentrated flavors.

"Bret's relationship with the casino industry offers tremendous opportunities for this franchise," said Mallad. "Partnering with that community is key for consumer awareness of this brand."

For more about Gelato di Roma, please visit, and for information about franchising in Nevada, please contact Bret King Lynch at (702) 683-6513.

Contact Information

  • Contact:
    Mary Juliana
    Gelato di Roma Franchise Corp.
    (313) 582-2500