SOURCE: Hankins & Sohn Plastic Surgery Associates

April 18, 2012 07:08 ET

Las Vegas Plastic Surgeons Discuss Recent Breast Augmentation Popularity

LAS VEGAS, NV--(Marketwire - Apr 18, 2012) - According to the latest statistics from the American Society of Plastic Surgeons (ASPS), breast augmentation increased by 4% to over 307,000 procedures performed by plastic surgeons across the country in 2011. As the most popular cosmetic surgical procedure being performed right now, Dr. Samuel Sohn, a plastic surgeon in Las Vegas, and his partner Dr. Tracy Hankins say they have seen a similar growth in demand for the enhancement at their practice thanks to its ability to improve and restore confidence and self-esteem in women.

"Breast augmentation is one of the most popular procedures done nationwide for women in the United States. It may help improve appearance, restore or improve confidence and self-esteem, and may even help improve lives," says Dr. Sohn.

At their Las Vegas plastic surgery practice, Drs. Hankins and Sohn say patients have been taking advantage of the effective procedure for many years, but with recent advancements in surgical techniques and implant technology, the numbers have continued to pour in as more and more are seeking the natural-looking results and safe performance of breast augmentation. They say the continued pursuit of refinement in silicone breast implants in Las Vegas has brought an unprecedented degree of quality and safety to the procedure, as most patients at their practice are choosing silicone gel implants for their look and feel.

"There has undoubtedly been a greater interest in the new generation of silicone gel breast implants. In our practice, 98% of our patients choose silicone due to the improved feel and natural look associated with the gel. Medical studies over the past 20 years have proven gel breast implants to be very safe, and our patients have indicated their choice for gel as shown in our statistics. Saline still remains a very safe, practical option for patients for whom cost is an issue, or if there are still other roadblocks preventing them from having a silicone gel breast implant," says Dr. Sohn.

Along with developments in safety, efficiency, and the effectiveness of results, Drs. Hankins and Sohn say many patients are simply looking to feel more confidence in their bodies. With the growing number of opportunities in cosmetic enhancement options such as breast augmentation in Las Vegas, they say patients now have an expansive arsenal of procedures at their fingertips to combat the signs of aging and preserve the feeling of youth and vitality in their lives. Dr. Sohn says the improvements in his patients' outlook on life are often visible immediately following their procedure.

"We see in our patients a newfound sense of self-confidence, clothes that fit better, and a renewed or refreshed outlook on life in general. The results are very rapid and noticeable with a relatively quick recovery. In addition, the safety profile of the operation is such that consistent, safe, and reproducible results can be obtained with nearly every patient that is interested in the operation," he says.

The ASPS statistics also report cosmetic plastic surgery procedures on the whole have risen by 5% since 2010 to over 13.8 million performed. Drs. Hankins and Sohn say the future of aesthetic enhancements, particularly breast augmentation, looks incredibly promising for both patients and surgeons. Dr. Sohn says he is excited about the chance to witness firsthand the new developments in techniques and technology that will emerge in the coming years. He adds that he hopes patients will continue taking advantage of the unique benefits of plastic surgery so as to help drive the future of the field.

"We expect that implant based breast augmentation will continue to be popular. One particular area that will continue to become more popular will be the option of using your own fat to augment the breast. This procedure, for the right candidate, can allow for a modest change in breast size that is soft, natural, and permanent without the use of implants. I am also aware that there are clinical trials ongoing using large volumes of temporary fillers to act as a breast or body volumizing agent; however, more research into the safety and efficacy of this still needs to be conducted."

As with any medical procedure, Drs. Hankins and Sohn strongly urge their patients to seek consultation from a board-certified and experienced plastic surgeon before undergoing a cosmetic enhancement like breast augmentation. Through the skilled hands of a passionate and dedicated practice, they say patients can experience a positive change to their life that enhances both their appearance and confidence in themselves.

"We look forward to treating enthusiastic patients whom have done their research into the operation and the options available to them. As with any procedure, they should approach it with an open mind, but with a very real understanding of potential risks and complications. It's our job to educate patients as to the safety and efficacy of these procedures, and to guide them through a safe operation with good surgical results."

About W. Tracy Hankins, MD

Dr. Tracy Hankins graduated magna cum laude from Davidson College and the Indiana University Medical School. He underwent a General Surgery residency at Blodgett/St. Mary's and a Plastic Surgery Residency at GRAMEC. Dr. Hankins is the Chief of Plastic Surgery at Sunrise hospital and is certified by the American Board of Plastic Surgery, as well as a member of the American Society of Plastic Surgeons.

About Samuel Sohn, MD

An honors graduate of Stanford University, Dr. Samuel Sohn earned his medical degree from the Medical College of Virginia. He completed his general and plastic surgery residencies at Michigan State University/GRMERC and an Aesthetic Surgery Fellowship at the New York Eye and Ear Infirmary. Dr. Sohn is board-certified by the American Board of Plastic Surgery, a member of the American Society of Plastic Surgeons, and a Clinical Instructor for BOTOX® Cosmetic and Juvederm®, in addition to serving on staff at the Sunrise Hospital and Medical Center as a Staff Plastic & Reconstructive Surgeon.

With two locations at 60 North Pecos Road in Henderson, NV and 2150 S. Rainbow Boulevard in Las Vegas, NV, Hankins & Sohn Plastic Surgery can be reached at (702) 948-7595. It can also be contacted online via the website or Hankins and Sohn Plastic Surgery Associates on Facebook.

Click here to view the press release on Drs. Hankins and Sohn's plastic surgery website.

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