SOURCE: Caesars Entertainment

Caesars Entertainment

May 25, 2011 09:22 ET

Las Vegas Resorts Integrate With Topguest to Reward Mobile Social Network Users

Guests of Participating Caesars Entertainment Las Vegas Resorts Receive Total Rewards® Bonus Reward Credits Simply by Utilizing Popular Social Networking Sites

SAN FRANCISCO, CA--(Marketwire - May 25, 2011) - Nine Caesars Entertainment resorts in Las Vegas have launched a new mobile-social network experience powered by Topguest, a Silicon Valley company that connects traditional loyalty programs with social media.

Beginning today, visitors at Caesars Palace, Planet Hollywood Resort & Casino, Paris Las Vegas, Rio All-Suite Hotel & Casino, Flamingo Las Vegas, O'Sheas Casino, Imperial Palace, Harrah's Las Vegas and Bally's Las Vegas, can receive Total Rewards® Bonus Reward Credits simply by using popular social media services such as Facebook, Twitter, Foursquare, Instagram and Gowalla on their mobile devices.

"Our relationship with Topguest enables us to tap the power of social media to further enhance the Total Rewards® loyalty program for our guests visiting us here in Las Vegas," said David Koloski, Director of Social Media for Caesars Entertainment Las Vegas resorts. "Each year, we have thousands of geolocation check-ins, photos and tweets shared by visitors. With the Topguest program, we now have the infrastructure to offer a unique reward for this new form of loyalty."

Members of Caesars Entertainment Total Rewards loyalty program may go to from their mobile web browser and click to become a member. Once the Total Rewards member is registered, he or she will receive Total Rewards Bonus Reward Credits with each geolocation check-in, tweet or Instagram photo taken at any participating venue in Las Vegas, Nevada. Bonus Reward Credits will be added to eligible Total Rewards accounts within five to seven business days after notice.

Guests will receive 50 Total Rewards Bonus Reward Credits for every "check-in" via Facebook Places, Foursquare, Gowalla, Twitter or geolocated Instagram photos. Existing Topguest members who are not currently Total Rewards members may sign up for the loyalty program via a link from the Topguest website and receive an additional 500 Total Rewards Bonus Reward Credits. These 500 credits are awarded after Topguest members verify their account information at any of the Caesars Entertainment Total Rewards Centers in Las Vegas. The 500 Total Rewards Bonus Reward Credits will be added to member's account in five to seven business days after this verification.

Total Rewards® is the gaming industry's largest nationwide customer-loyalty program, with more than 40 million members. Cardholders receive cash, comps and other benefits based on casino play and spending at participating Caesars Entertainment resort hotels, restaurants and other entertainment and retail outlets. Cardholders also obtain Reward Credits through alliances with Norwegian Cruise Lines and Hawaiian Airlines. The Total Rewards program is free to enter for adults 21 and older.

Follow Total Rewards on Facebook at or on Twitter at

About Topguest:
Topguest is a technology company that translates social media activity by loyalty program members into incremental engagement and transaction opportunities. Launched in 2010, their clients include the largest travel loyalty programs including Hilton HHonors, Priority Club, Wyndham Rewards, Choice Privileges, Caesars Total Rewards, and many more. The Topguest platform seamlessly connects client loyalty programs with top social media services including Facebook, Twitter, Foursquare, Instagram, and Gowalla. The Company is backed by notable Silicon Valley venture capital firms, including the first investors in Facebook. Topguest is headquartered in the San Francisco Bay area. | |

Contact Information

  • Media Contacts

    Geoffrey Lewis
    Co-Founder & CEO
    Mobile (917) 287-1376
    Skype. GLew26

    Elizabeth Zbylut
    Public Relations Manager
    Caesars Entertainment - Las Vegas Region
    (702) 794-3328