Canadian Red Cross, Quebec Zone

Canadian Red Cross, Quebec Zone

August 17, 2009 12:26 ET

LaSalle Launch of National Campaign in Aid of the Red Cross

Walmart stores' national fund-raising campaign in Quebec

MONTREAL, QUEBEC--(Marketwire - Aug. 17, 2009) - On Monday, August 17, at the Walmart store located on boulevard Newman in LaSalle, in the presence of Mayor Manon Barbe and former hockey player Rejean Houle, Walmart Canada launched a national campaign to raise funds to support the Canadian Red Cross' activities related to its disaster services.

The Red Cross' national campaign will run August 5-31 in all Walmart stores in Canada. The objective has been set at $2.1 million. It's very easy to support the Red Cross' action. Cashiers will be inviting customers to make a donation in order to support the action of the Canadian Red Cross in their area. In addition to making a donation, clients will be able to post, on a special wall, a Red Cross donation card indicating their first name.

"The Red Cross moves into action over 1,000 times a year in Quebec, to help families who are victims of a disaster. In the borough of LaSalle alone, at the time of a fire, volunteer emergency response teams have come to the aid of residents very often in the past. These response teams can provide emergency lodgings, food and clothing, thanks to the generosity of the public and partner companies such as Walmart," stated Chantal Meessen, Deputy Director, Greater Montreal Campaigns & Events at the Canadian Red Cross. "We are very happy to be joining forces with Walmart during this annual fund-raising campaign; we know that Walmart customers will support the Canadian Red Cross."

"Red Cross volunteers are quickly dispatched to the scene of a disaster to help the victims and meet their critical needs. Notified of each major fire in LaSalle, I have therefore often found myself on site, where I witnessed the essential work done by the Red Cross volunteers. The support and comfort they give to the people going through such a situation are truly indispensable. It is with great pride that the borough of LaSalle has taken part in the launch of the Red Cross' national campaign. I am encouraging all LaSalle residents to actively participate in this fund-raising campaign," pointed out Mayor Manon Barbe.

About the Red Cross in Quebec

For the past 100 years, the Red Cross has been coming to the assistance of vulnerable people. In Quebec, teams of volunteer response teams go to the scene of disasters, mostly fires and floods, every 9 hours. The Red Cross is also involved in developing a culture of emergency preparedness, through programs and tools focusing on prevention and preparation in case of a disaster or catastrophe. Whether through programs such as Expect the Unexpected or through the 72-hour emergency kit, the Red Cross advises the public so that people are better prepared to face catastrophes, regardless of their nature.

About Walmart

Walmart Canada operates a growing network of 312 outlets nationwide, serving more than one million Canadians daily. With 80,000 associates, the company is Canada's fourth largest employer. Walmart Canada has one of the largest and strongest community involvement programs in Canada. In 2008, the company raised and donated $20 million, or $384,000 weekly, to support more than one thousand charities and organizations in need.

Contact Information

  • Canadian Red Cross, Quebec Zone
    Media Relations