SOURCE: Eloqua


January 06, 2011 09:00 ET

Laser Design Turns to Eloqua for Improved Email Deliverability

Eloqua Customer Reaches Critical Prospects to Increase Revenue Growth

VIENNA, VA--(Marketwire - January 6, 2011) - Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue performance, today announced that its customer Laser Design is achieving superior email deliverability along with improved marketing results from Eloqua's platform. Laser Design's early success leveraging Eloqua's solutions paves the way for future revenue growth.

The leader in 3D laser scanning systems and services, Laser Design targets engineers throughout the product design and manufacturing industries. As a key component of the company's marketing program, Laser Design regularly sends e-newsletters with relevant industry news and thought leadership articles to potential customers. With an average distribution of 10 times per year, deliverability is a major issue.

"The entire marketing team was very impressed with Eloqua's deliverability capabilities," said Mary Storms, Marketing and Sales Director at Laser Design. "Deliverability is a major reason Laser Design made the switch to Eloqua. We have many complex marketing campaigns and with Eloqua, I can ensure that these emails are getting through to our targets."

Storms continued: "After further analysis, we found that our emails were not only delivered to an increasing number of contacts but that these emails had much higher open and click-through rates."

A small company of about 50 employees, Laser Design is a marketing-focused organization that relies heavily on marketing automation to meet department goals. Eloqua is now a critical component of Laser Design's efforts to communicate with potential clients more effectively and efficiently.

"With Eloqua, we are taking a very targeted approach," Storms added. "We know our potential clients' interests and are communicating to them with relevant information. Our prospects are reading our emails at a much higher rate."

"Laser Design was sending informative, thought-provoking content to their audience, but poor email deliverability hindered their marketing efforts," said Dennis Dayman, Chief Deliverability and Security officer, Eloqua. "We are thrilled to be working with Laser Design and are looking forward to watching their ongoing success." 

For more information on the techniques that made Laser Design so successful, download Eloqua's Grande Guide to Deliverability and Privacy

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit or subscribe to the company's It's All About Revenue blog, call 866-327-8764, or email

About Laser Design Inc.

Laser Design, Inc. has been the leading supplier of ultra-precise, 3D laser scanning systems, along with 3D scanning and dimensional inspection services for over 29 years. Used for capturing the 3D shape of objects with complex geometries and free-form surfaces, Laser Design helps manufacturers, product designers and quality assurance departments speed up their reverse engineering and inspection work. For further information, visit:

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