Mount Royal University

Mount Royal University

June 17, 2011 11:00 ET

Last Chance to Register for Social Media Shift at Mount Royal University

CALGARY, ALBERTA--(Marketwire - June 17, 2011) - Monday, June 20 at noon is the last chance to register for Mount Royal University's Social Media Shift one-day forum and trade show on social media marketing.

Social Media Shift - Big Ideas for Growing Business takes place on Thursday, June 23, 2011 from 9 a.m.-4:30 p.m. at Mount Royal's Ross Glen Hall, Roderick Mah Centre for Continuous Learning.

Social media is an increasingly important factor in marketing and communication strategies for growing businesses. It is not simply a new way to do old-fashioned "push" advertising, but rather a means of building relationships and creating engagement with customers.

Highlights of the day will include keynote speaker Scott Stratten. Scott is the owner of UnMarketing and has been doing word of mouth marketing and creating viral videos since well before Facebook, Twitter and YouTube. Scott is the author of UnMarketing: Stop Marketing. Start Engaging, a top-selling 2010 business book. He is a sought-after speaker internationally and has been featured on,, the Wall Street Journal and USA Today.

Speakers / Sessions:

Scott Stratten - Social Currency

Ernest Barbaric - The Ripple Effect

Richard Einarson & Stephen Carter - Marketing a Mayor

Karen Richards - Marketing a University

Greg Hounslow - Owners Online

Eric Weaver - Be Seen, Be Found, Be Engaging

The forum is specifically designed for small- to mid-sized business owners and anyone charged with marketing, brand or customer loyalty programs for their organization.

Sponsors of the event include the Calgary Herald, MarketWire and Sysmos, BizBox TV and Mount Royal's Faculty of Continuing Education and Extension.

The registration fee is $299+GST and the registration deadline is noon, June 20. Information and a link to registration are at Join the discussion on Twitter, #MRUshift.


Presenter Scott Stratten talking about what to expect at MRU Shift event. (

Contact Information


Keyword Cloud

View Website