SOURCE: Schipul - The Web Marketing Company

May 22, 2006 11:09 ET

LAT TV Extends Outreach to Latino Communities Online With Tendenci®-Powered Web Site

HOUSTON, TX -- (MARKET WIRE) -- May 22, 2006 -- LatinAmerica Broadcasting, Inc.™ (LAT TV), a newcomer to the Spanish language television market, has selected Tendenci (www.tendenci.com) to power its Web properties and maximize its efforts to connect with Latino communities online. LAT TV's Tendenci-driven Web sites, www.lattv.com and www.lattv-english.com, provide a free and easily accessible interactive platform for local issues, workshops and public service announcements to benefit the Hispanic community.

Tendenci is a feature-rich software application that powers Web sites. It is developed and marketed by Houston-based Schipul -- The Web Marketing Company (www.schipul.com), a leading worldwide provider of Web marketing solutions.

LAT TV went on the air in May in Austin (KVAT-17), Dallas/Fort Worth (KJJM-34), Houston (KCVH-30), Phoenix (KVPA-42) and San Antonio (KISA-40). The company plans to expand the network into other Latino markets, growing to approximately 25 stations in the next two years, and as many as 50 by 2011.

In addition to quality family programming, LAT TV differentiates itself by focusing airtime on informing and motivating viewers on community-centered issues and activities. LAT TV's Web sites feature easily updated community calendars where viewers can find upcoming local and national events and use Tendenci to register online.

"Our new Web sites are an extension of our television stations and they play a key role in engaging viewers and their communities," said Rocky Springstead, LAT TV president and chief executive officer. "As is the case with our television stations, we will use the Web to provide unique content and bring a touch of our audience's homelands to their new lives."

With Tendenci's Content Management System, select Hispanic community members will have the power to make quick edits to the LAT TV Web site as news and events progress.

LAT TV also promotes local Hispanic communities by offering cost effective advertising, providing local companies an affordable opportunity to reach area Latinos. This targeted outreach is extended online with Tendenci's Banner Ad Management capability, which enables advertisers to easily track results. Online business directories will also help keep Spanish language viewers in touch with providers of goods and services in their area.

Approximately 40 million Hispanics live in the U.S., comprising almost 11 million television households in 2004-2005, according to Nielsen Media Research.

About Schipul -- The Web Marketing Company

Schipul -- The Web Marketing Company developed and builds on the Tendenci® membership management software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul's clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children's Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

About LAT TV

LAT TV is the channel brand name of LatinAmerica Broadcasting, Inc.™, a private company based in Houston. LAT TV initially will serve five major markets with Spanish-language, family-friendly programming. Providing an innovative approach to television, the company plans to grow to serve more than 50 percent of the U.S. Latino population within five years. More information is available at http://www.lattv.com.

Contact Information

  • Contact:
    Dan Keeney
    APR
    DPK Public Relations
    832-467-2904
    Email Contact