Lat49 Media Inc.

Lat49 Media Inc.

September 16, 2010 09:00 ET

Lat49 Launches SmartBridge; Gives Mobile and Web Publishers a New Source of Locally Targeted Ad Revenue

Lat49's SmartBridge Turns Directory Listings Into Locally Targeted Digital Banner Advertising

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 16, 2010) - Lat49, the premier location-focused ad platform, today announced the launch of SmartBridge, a technology that turns directories' text ads into graphical ad-banners automatically and in any format, and then serves these ads either online or on mobile-phones. Partnering with several premium directories, Lat49's SmartBridge takes local business information and puts it in front of people that are either from, or are interested in, the area where that business is based. 

"We're very excited to be launching SmartBridge – a technology that will allow any directory to get their local text-ads into a more appealing graphical banner form and in front of millions of new viewers, as well as provide website publishers and mobile application developers with a new source of revenue," said Christopher Morris, CEO, Lat49. "As much as any website would love to have direct sold ads for every one of their available impressions, there are those impressions that aren't being monetized. SmartBridge fills those impressions with attractive locally targeted and relevant ads." 

SmartBridge takes XML-based directory listings and builds graphical ads in all standard mobile and online creative sizes. Ads are built using source text and creative from directories' XML feeds, coupled with the Lat49 internal icon and image library. Keyword and location targeting rules are automatically applied.

Lat49 is a complete location-focused advertising platform, unique in its ability to incorporate ads on location-related web properties as well as mobile applications. Unlike other networks, Lat49 serves ads dynamically based on users' interactions and locations of interest, their search criteria, and the context of the websites or mobile applications they are using. As users interact with the sites they are viewing or mobile apps they're using, Lat49 continuously serves them the ads most relevant to them.

About Lat49

We Monetize Location. Lat49 is a fast-growing location-focused advertising platform, with partner websites and mobile applications delivering Real Estate, Travel, Health & Fitness, News, Weather and Traffic information. Lat49 provides local and brand advertisers with an interactive medium for delivering geo-targeted display ads to a large and actively engaged user community, based on Lat49's Location Logic ad selection and delivery technology. For mobile and web developers, Lat49 transforms online maps, location-centric websites and mobile applications from cost centers into revenue-generating properties. To learn more about Lat49, visit www.lat49.com.

Contact Information

  • Lat49
    Brad Zaytsoff
    (604) 484-2891
    bzaytsoff(at)lat49.com
    www.lat49.com