Lat49 Media Inc.

Lat49 Media Inc.

September 28, 2010 09:01 ET

Lat49 Supports BlackBerry Advertising Service

Lat49 Ad-Serving Technology Helps BlackBerry Application Developers Generate Ad-Revenue and Allows Advertisers to Reach BlackBerry Smartphone Users on a Truly Local Level

SAN FRANCISCO, CALIFORNIA--(Marketwire - Sept. 28, 2010) - BlackBerry DEVCON 2010 - Lat49, the premier location focused digital ad platform, today announced that the company is one of the first networks to support the launch of the BlackBerry Advertising Service. Lat49 will serve advertisers' local messages to the BlackBerry® user community, while providing BlackBerry application developers a new source of ad revenue. Representatives from Lat49 are on site at the San Francisco Marriott Marquis for BlackBerry DEVCON 2010 to participate in the launch.

"Lat49 provides a level of hyper-local targeting currently missing in the world of mobile ad networks – targeting that takes into account a user's physical location as well as geographies they're interested in and the type of information they're looking for," said Christopher Morris, CEO, Lat49. "And our SmartBridge technology and machine-learning based optimization will bring high fill-rate and new revenue to location-focused mobile advertising for BlackBerry smartphones. Taken altogether, this is exciting news for our advertisers, BlackBerry app developers, and ultimately app users. Lat49 is pleased to be one of the select networks to support the launch of the BlackBerry Advertising Service."

Lat49 is a complete location-focused advertising platform, unique in its ability to incorporate ads on location-related web properties and mobile applications. Unlike other networks, Lat49 serves ads dynamically based on users' interactions and locations of interest, their search criteria, and the context of the websites or mobile applications they are using. As users interact with sites they are viewing or mobile apps they're using, Lat49 serves ads most relevant to them. If a directly sold ad isn't available for a certain geography, Lat49's SmartBridge technology pulls local directory listings, then uses these listings to build and serve graphical ads in all standard mobile and online creative sizes – resulting in better fill rates and revenues for its developer partners. Lat49's new machine learning-based ad-feed optimizer then maximizes ad coverage and revenue from available ad supply.

To book a meeting with a Lat49 representative at BlackBerry DEVCON, email: BBdevcon@lat49.com.

About Lat49

We Monetize Location. Lat49 is a fast-growing location-focused advertising platform, with partner websites and mobile applications delivering Real Estate, Travel, Health & Fitness, News, Weather and Traffic information. Lat49 provides local and brand advertisers with an interactive medium for delivering geo-targeted display ads to a large and actively engaged user community, based on Lat49's Location Logic ad selection and delivery technology. For mobile and web developers, Lat49 transforms online maps, location-centric websites and mobile applications from cost centers into revenue-generating properties. To learn more about Lat49, visit www.lat49.com.

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