SOURCE: LatentView Analytics

January 13, 2015 11:00 ET

LatentView Analytics Appoints New CMO to Spearhead Growth

Veteran Business and Marketing Leader Stacy Gordon Joins Analytics Firm

PRINCETON, NJ--(Marketwired - Jan 13, 2015) - LatentView Analytics, one of the largest and fastest-growing pure play data analytics firms globally, today announced the appointment of Stacy Gordon as Chief Marketing Officer and Business Head, U.S. East Coast. Gordon has extensive experience in strategy development, marketing and branding. In the newly created role, Gordon will guide the company's global marketing strategy as well as business expansion.

Gordon joins LatentView with 20 years of experience in general management, brand building and executive leadership at a variety of leading consumer brand and service companies. She worked with Weight Watchers International and Kraft Foods/Nabisco where she created new businesses, launched new products and partnerships, and transformed marginal or revenue-losing businesses into profitable ones. Her foundation in consumer brand marketing guides her ability to drive overall brand and company value. In her most recent role as Senior Vice President at Weight Watchers International, Gordon managed P&L responsibilities for five lines of business. She earned an M.B.A. from Columbia University and a B.A. in Economics from Colgate University, and she has served on the grants advisory committee of the non-profit New York Women's Foundation.

"There is increasing demand for the data analytics services and solutions LatentView offers," said Gopi Koteeswaran, CEO of LatentView Analytics. "The impressive growth we have enjoyed is a result of high levels of customer satisfaction and repeat business. As we gear up for the next wave of expansion, Stacy brings a proven track record of superior leadership skills, market knowledge and strategic thinking. We're very excited to have Stacy lead our global marketing efforts while also driving our business in some of our key markets within the U.S."

"LatentView is a leader and innovator in the data analytics space," said Gordon. "I look forward to being part of the team that will accelerate growth in the U.S. and further establish the brand globally as the most trusted analytics partner for our clients."

About LatentView Analytics
LatentView is one of the fastest growing data analytics firms, growing at more than 100 percent year-over-year and is a recognized leader in Marketing Analytics. LatentView helps organizations make smarter decisions through the power of data analytics. With our solutions, companies can improve marketing performance, efficiently trade-off risks against opportunities, maximize customer value and improve financial performance.

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