SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

October 06, 2009 15:57 ET

Latest Clinical Study Finds Calorie-Burning Celsius® Increases Fat Loss & Muscle Gain With Improvements to Cardiovascular Health and Fitness

Fifth Clinical Study Presented This Weekend at the American College of Nutrition Shows Celsius® When Combined With Exercise Improves Body Composition and Lipid Profiles

DELRAY BEACH, FL--(Marketwire - October 6, 2009) - Celsius Holdings, Inc. (OTCBB: CSUH) continues to build the scientific portfolio of their calorie-burning brand, Celsius®, with the presentation of a fifth clinical study. The scientifically formulated, calorie-burning beverage not only burns up to 100 or more calories per can, it also enhances the benefits of moderate exercise, by enhancing body composition and improving cardiovascular health, according to the latest independent clinical study, Celsius Holdings, Inc. announced today.

The Metabolic and Body Composition Laboratory of the Department of Health and Exercise Science at the University of Oklahoma recently announced the results of the fifth scientific study of Celsius, showing that pre-workout consumption of Celsius results in improvements in the benefits of exercise among a test group of previously sedentary overweight and obese women subjects. The study showed that when compared to exercise alone, drinking a single 12 oz. can of Celsius per day for 10 weeks prior to a workout resulted in the following benefits:

--  46% greater fat loss
--  27% greater muscle mass
--  35% greater endurance performance
--  Drinking Celsius with or without exercise resulted in a significant
    drop in total cholesterol (5 to 13%) and bad LDL cholesterol (12 to 18%).
    Exercise alone had no effect on blood lipid levels.

"Our data suggest that consuming a single serving of Celsius prior to working out may significantly enhance the positive adaptations of exercise on body composition and cardiovascular health and fitness in previously sedentary overweight women greater than exercise alone," stated Jeffrey R. Stout, Ph.D., who served as the Chief Researcher of the study. He added, "These results are important due to the fact that these positive results were achieved in sedentary overweight women who are considered at risk for cardiovascular and many other diseases."

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium -- a healthier alternative to energy drinks and other sugary sweet beverages. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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