BOSTON, MA--(Marketwired - May 14, 2014) - Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced the release of a new study, The dark side of deliverability. The report finds that while on average companies can attribute 32 percent of their revenue to email marketing efforts, more than half have experienced email deliverability issues in the last 12 months.
Ninety-seven percent of companies currently acquire email addresses for a variety of communications, including order confirmations, shipment notifications and promotions. While 88 percent of companies manage their email database in some way, 66 percent have experienced email deliverability issues in the last year. These issues have resulted in an inability to communicate with subscribers and poor customer service.
"Email is a crucial channel not just for marketers, but for organizations in general," said Thomas Schutz, senior vice president, general manager of Experian Data Quality. "The majority of companies are experiencing data quality challenges that directly impact sender reputation and email deliverability. The high level of invalid email addresses is due mainly to poor methods of email database management that focus on the volume of email rather than the quality of information."
Eighty-four percent of organizations are experiencing data quality challenges currently. Improving deliverability is one of the top challenges for companies as they look to enhance the customer experience and improve email marketing conversion rates.
"Email list hygiene is one of the main factors of email message delivery," said Spencer Kollas, global director of deliverability services for Experian Marketing Services. "A high number of invalid emails can lead to a negative sender reputation, which affects all messages being sent from a given domain. Without proper hygiene and email acquisition best practices, organizations could damage their ability to reach consumers."
To obtain a copy of The dark side of deliverability from Experian Data Quality, please visit http://go.experian.com/dataqualitybadnewsbenchmark.
About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.
Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.qas.com.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit http://www.experian.com/marketingservices.
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
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