SOURCE: PrivCo: Private Company Financial Intelligence

PrivCo: Private Company Financial Intelligence

January 07, 2014 16:07 ET

Latest PrivCo Research on Privately-Held LEGO: Danish Toymaker Bagged $4.3 Billion in 2012; Double 2009 Revenue

NEW YORK, NY--(Marketwired - Jan 7, 2014) - New PrivCo research on privately-held LEGO A/S shows powerful growth at the Danish toymaker, with LEGO doubling 2009 revenue and on track to earn $1.2 billion in 2013 profits.

PrivCo obtained the privately-held company's audited financial statements, which revealed that LEGO has far outpaced growth in the global toy market, which has grown only 37% since 2004 compared to LEGO's 271%. PrivCo projects that LEGO will earn $2.2 billion in profits on $6.3 billion in revenue for 2014.

PrivCo's research also reveals that LEGO has managed to weather significant threats from inexpensive, imitation products that are interchangeable with LEGO's. Despite court rulings in Europe and Canada indicating that LEGO has only a very limited legal basis for defending itself against these imitators, LEGO has managed to use its existing distributor relationships, strong brand and a direct sales strategy to combat these.

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"These growth rates at LEGO are what we would expect to see only in a successful market disruptor. When an incumbent is growing like a disruptor but generating the profits one would expect at an incumbent, that is extraordinary," said PrivCo Founder & CEO Sam Hamadeh.

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Topics: Holiday Retail, PrivCo, Private Companies, Business Research, Toy Industry, #LEGOGroup, LEGOs