SOURCE: Lathian Systems

April 18, 2007 06:00 ET

Lathian Develops Breakthrough Features to Enhance eLearning

Lathian's Smart Content Moves the Innovative Curve Once Again With Next Generation Tools That Make Brand Messaging More Effective

PLYMOUTH MEETING, PA -- (MARKET WIRE) -- April 18, 2007 -- Lathian, a leading provider of online interactive marketing and sales solutions for the life sciences industry, today announced the introduction of its new and innovative user interface design. All features of its next generation design are available now and are just one of the ways that Lathian is making brand messages easy to absorb, remember, and act upon.

Lathian anticipates marketplace changes

Lathian recently conducted a survey of frequent viewers of online programs. These healthcare professionals asked for tools that would make learning more efficient and personalized. Lathian responded and is pleased to announce the integration of "non-linear story lines" that it calls Precise Learning. The unique features of Precise Learning provide healthcare professionals the ability to choose their topics of interest or provide the opportunity for brand managers to segment their audience and offer customized messages relevant and specific to multiple segments. As a consequence, the content adapts dynamically to maximize learning throughout the online program. Other enhancements are: "Save My Place" bookmarks that allow participants to jump back in where they left off; and "Continuous Polling" that allows participants to rate each and every topic. The result: the viewer experiences a personalized and compelling session that effects behavioral change -- resulting in greater market share.

Next generation sample features include

--  Messages are dynamically re-ordered to align with a physician's stated
    goals of treatment. The way in which a participant answers an assessment
    question determines which topics are presented next, or even if a topic is
    added or omitted.
    
--  Brand managers may specify that additional clinical trial results be
    shown to pediatricians, but not to primary care physicians.
    
Usability puts the customer at the center of design

Clarify communications. Simplify the experience. Utilize common sense technology to enrich the experience. Lathian makes the eLearning experience as straightforward as possible through a set of usability features in its content design. These enhancements enable the healthcare professional to experience a personalized learning session, which is the most effective way to engage participants, allow learning to occur, and ultimately to change behavior.

"We are pleased to introduce these innovative features," said V. Brewster Jones, CEO of Lathian. "Convenience and ease of use are vital to online communication with all healthcare professionals. Lathian continues to be a pioneer in creating next generation tools to support effective online communication and continuous learning."

About Lathian

Lathian makes medical marketing more effective and more profitable for life sciences companies. The company's innovative online promotional and educational solutions help life sciences companies improve customer relationships, enhance product education, and increase sales. Lathian has led the way in creating effective eLearning and ePromotion campaigns since 2000. The company has worked with over 100 leading life sciences brands across more than 60 therapeutic categories and dozens of specialties, and has a network of healthcare professionals exceeding 500,000.

Please call Barbara Dowling, Senior VP, Sales and Service, at 610.832.2302, or send email to bdowling@lathian.com, to find out about these new features and Lathian's innovative Spectrum of Solutions. You can also learn more about Lathian by visiting www.Lathian.com.

Contact Information

  • Media Contact:
    Joe DeBelle
    Senior Director, Marketing
    Lathian Systems, Inc.
    Email Contact
    610-832-2305