SOURCE: Lathian Systems

July 10, 2006 07:00 ET

Lathian Milestone Validates Success of Online Life Sciences Marketing Programs

Company Celebrates Its 100th Brand Customer and 300th Online Program, Proving That Life Science Marketers Are Turning to Online Solutions to Expand Reach and Improve ROI

PLYMOUTH MEETING, PA -- (MARKET WIRE) -- July 10, 2006 -- Today Lathian, the leader in online promotional and educational solutions, and sales effectiveness tools for the life sciences industry, announced they have signed their 100th brand customer and completed their 300th online marketing program. This benchmark validates Lathian's innovative, customized approach to all online programs across the promotional and educational Spectrum, and proves that life science marketers are fully embracing ePromotion and eLearning programs as a way to complement more traditional methods.

The company's 100th brand customer -- a leading specialty drug targeting primary care physicians, allergists, and pediatricians -- leveraged Lathian's expertise in electronic details (eDetails). Indeed, Lathian has long been the leader in eDetailing, where it provides online multimedia promotional presentations, which include key brand positioning and messaging. According to The Forrester Wave™: eDetailing, Q4 2005 report, Lathian "has built its reputation on technical excellence," and the company's "eDetails are well-produced with excellent graphic and audio capabilities."

Likewise, the company's 300th online program utilized Lathian's Medical Education solution, which enables health care professionals to earn electronic Continuing Medical Education (eCME) credits while gaining crucial clinical insights at times most convenient for them. This particular educational program on ADHD was the result of a partnership between Lathian and an accredited CME provider.

"Clearly, life science marketers have discovered that online solutions provide unparalleled access, reach, face time, and frequency with their target audiences -- something they weren't getting with traditional vehicles at acceptable ROI," says V. Brewster Jones, CEO of Lathian. "That's why we will remain dedicated over the next 100 brands to doing what we do best: evolving relationship marketing and helping clients build relationships with their target audience online to drive their sales and increase market share."


Lathian makes medical marketing more effective and more profitable for life sciences companies. The company's innovative online promotional and educational solutions help life sciences companies improve customer relationships, enhance product education, and increase sales. Lathian has led the way in creating effective eLearning and ePromotion campaigns since 2000. The company has worked with over 100 leading life sciences brands across more than 60 therapeutic categories and dozens of specialties, and has a network of healthcare professionals exceeding 500,000. Lathian can be reached on the Web at

Contact Information

  • Company contact:
    Joe DeBelle
    Senior Director of Marketing, Lathian
    2250 Hickory Road, Suite 150
    Plymouth Meeting, Pa. 19462
    Email Contact