SOURCE: Lathian Systems, Inc.

May 10, 2005 08:00 ET

Lathian Systems Announces Spring Healthcare Marketing Conference

PLYMOUTH MEETING, PA -- (MARKET WIRE) -- May 10, 2005 -- Lathian Systems, Inc., a leading provider of innovative and customized web-based solutions for the life science industry, has announced their annual seminar for the healthcare and pharmaceutical industry on Friday, June 3 in Princeton, NJ. The half-day program is entitled "Brands or Relationships...What Are You Building?" and focuses on understanding how to break down marketing barriers and build lasting physician relationships. In addition, attendees will learn how to transcend product promotion and affect long-term prescribing behavior.

According to Senior Director of Marketing Joe DeBelle, "We look forward to this event every spring, and this year's panel features some of health care marketing's leading innovators on topics that matter to our audience. Attendees will learn a few things that they can use right away plus they can participate in a lively 'lunch and learn' panel discussion with the presenters. I think that our panelists will really have people challenging their assumptions of what's possible -- and, provide unique perspectives on how to change the way one sees the branding-marketing-selling continuum -- in the healthcare industry. Brand managers, product managers, marketing directors and healthcare agency executives will all find something of value here."

Presenters include Monique Levy, Senior Analyst with Jupiter Research; Larry Iaquinto, President and COO of Interlink Healthcare Communications; Joseph Mastracchio, President of Education Services at HealthSTAR Communications and Sally Schehr, Principal with IMS Health Management Consulting.

"Brands or Relationships...What Are You Building?" will take place from 8:00 a.m. until 2:00 p.m. at the Princeton Hyatt, Route 1 and Alexander Road in Princeton, NJ. Continental breakfast is available during registration and lunch is included. Registration is free, but seating is extremely limited. To register online, visit Or, contact Joe DeBelle, Senior Director of Marketing at Lathian Systems at (610) 832-2305 or

About Lathian Systems

Based in Plymouth Meeting, PA, with offices in Irvine, CA, Lathian is a leading provider of innovative and customized web-based solutions for the life science industry. Lathian is a privately held company incorporated in January 2000. Investors include Hummer Winblad Venture Partners and The Sprout Group. For more information visit

Contact Information

  • Contact:
    Joe DeBelle
    Senior Director, Marketing
    Phone 610-832-2305

    Lathian Systems, Inc.
    2250 Hickory Road
    Suite 150
    Plymouth Meeting, PA 19462