SOURCE: Lathian Systems, Inc.

July 19, 2005 11:00 ET

Lathian Systems Appoints Joseph A. Mastracchio to Board of Directors

PLYMOUTH MEETING, PA -- (MARKET WIRE) -- July 19, 2005 -- Lathian Systems Inc., a leading provider of technology-based online sales and marketing solutions for the life science industry, today announced the appointment of Joseph A. Mastracchio to its board of directors.

Mr. Mastracchio is a 35-year veteran of the healthcare industry. Currently, he is President of Educational Systems, a business unit of HealthSTAR Communications focused on creating comprehensive educational programs. He began his career at Hoffmann-LaRoche where he spent 15 years in senior-level sales and marketing positions. After leaving Roche, he joined Health Learning Systems where he spent 15 years developing and implementing strategic, education-based clinical and managed care learning systems designed to impact user behavior. Prior to joining HealthSTAR, he was with the Healthcare Marketing Services group at Cardinal Health.

"Joe Mastracchio's insight, extensive experience and intense interest in our business make him a very valuable addition to our board," said V. Brewster Jones, Lathian Systems chairman and chief executive officer.

Mr. Mastracchio is on the board of directors for the Pisacano Foundation, the philanthropic arm of the American Board of Family Medicine, and he serves as a board member for Triax Media, an interactive medical education agency.

Lathian enables life science companies to increase market share with its integrated Spectrum of Solutions. This family of online sales and marketing solutions includes Medical Promotion and Medical Education programs customized to meet the unique needs of each life science client. These solutions are built with proprietary technology, supported by experts and integrated with current sales processes. Each solution delivers powerful interactions and produces a positive return on investment for Lathian clients. To learn more about the products and services from Lathian, please visit or contact

About Lathian Systems

Based in Plymouth Meeting, Pa., with offices in Irvine, California, Lathian is a leading provider of technology-based sales and marketing solutions for the life science industry. Lathian is a privately held company incorporated in January 2000. Investors include Hummer Winblad Venture Partners and Sprout Group. For more information visit

Contact Information

  • Media Contact:
    Joe DeBelle
    Senior Marketing Director, Lathian Systems
    Email Contact