SOURCE: Lathian Systems

December 19, 2006 06:00 ET

Lathian Systems Names Industry Veteran to Lead Sales and Service

PLYMOUTH MEETING, PA -- (MARKET WIRE) -- December 19, 2006 -- Lathian Systems, Inc., a leading provider of online interactive marketing and sales solutions for the life science industry, announces the appointment of Barbara Dowling to the position of Senior Vice President for Sales and Service. This position brings together sales of Lathian's Spectrum of Solutions and supporting services to the benefit of customers.

An industry veteran, Barbara brings a diverse experience from medical education and clinical nursing to pharmaceutical manufacturer and interactive marketing agency, in all over 25 years of experience in healthcare and pharmaceutical marketing. Barbara works closely with Company and client teams to ensure that Lathian's solutions serve the strategies and needs of clients and to deliver consistently high levels of client satisfaction.

Prior to joining Lathian, Barbara served as senior strategist for business development and directed account, creative and project management teams at Medical Broadcasting Company, a division of Digitas. She joined MBC from Merck & Co. Inc., where she spent eight years in marketing planning and innovative projects development. After launching several products, her final position was director of marketing for the Merck-Medco Managed Care Division. Barbara holds a Bachelor of Science degree in nursing with broad clinical experience in oncology, general medicine, and critical care.

Barbara is responsible for new business development and client service. "Barbara has wonderful skills for our business, as well as a reputation for bringing together A+ teams that focus on clients and their business objectives. She will help us continue evolving," said V. Brewster Jones, CEO of Lathian Systems, Inc. Commenting on her appointment, Barbara said: "I am excited to join Lathian because the company embodies the true hallmarks of success -- teamwork, dedication, and a passion for its clients. In addition, the Lathian product portfolio is truly the most innovative in the market and the technology is unmatched. Its solutions will enable Brand Teams to easily use the web as a marketing channel to effectively reach their target audience with a controlled message. I look forward to contributing to the continued success of the company."

About Lathian Systems

Lathian makes medical marketing more effective and more profitable for life sciences companies. The company's innovative online promotional and educational solutions help life sciences companies improve customer relationships, enhance product education, and increase sales. Lathian has led the way in creating effective eLearning and ePromotion campaigns since 2000. The company has worked with over 100 leading life sciences brands across more than 60 therapeutic categories and dozens of specialties, and has a network of healthcare professionals exceeding 500,000. Lathian can be reached on the Web at

Contact Information

  • Media Contact:
    Joe DeBelle
    Senior Director, Marketing
    Lathian Systems, Inc.
    Email Contact