SOURCE: Lathian Systems, Inc.

March 15, 2005 07:00 ET

Lathian Systems Names Senior Director of Marketing to Lead New Branding Initiatives

PLYMOUTH MEETING, PA -- (MARKET WIRE) -- March 15, 2005 -- Lathian Systems, Inc., a leading provider of online interactive marketing and sales solutions for the life science industry, announces the appointment of Joe DeBelle to the position of Senior Director of Marketing.

Joe brings more than 20 years of healthcare sales and marketing experience to Lathian. Most recently, he held the position of Global Marketing Planning Director for GE Healthcare based in Princeton, New Jersey where he directed and oversaw activities to integrate and align corporate global business planning into regional business strategy. Before moving into this global role, Joe was the Director of Marketing, X-ray/MRI for GE Healthcare's Medical Diagnostics business in the U.S. Joe's previous accomplishments include global product and company brand launches, new brand positioning and messaging, and best demonstrated practice for implementing several multi million-dollar contracts with large group purchasing organizations.

Prior to roles with GE Healthcare, Joe held sales, national accounts, and marketing positions at various companies, including The John Bunn Company, Critical Care of America, and Molnlycke Health Care where he achieved national sales and marketing awards.

Joe is responsible for marketing, branding and product management. "Joe brings a wealth of marketing experience, which will serve as an excellent foundation as he creates new positioning and messaging for Lathian Systems. This positioning will enable the market to clearly understand the innovative and customized solutions that Lathian Systems brings to the life science industry," said V. Brewster Jones, CEO of Lathian Systems, Inc.

Commenting on his appointment, Joe said: "I am excited to join Lathian because the company embodies the true hallmarks of success - teamwork, dedication, and a passion for exceeding the expectations of its clients. In addition, the Lathian product portfolio is truly the most innovative in the market and the technology is unmatched. This technology will enable Brand Teams to use the web as a marketing channel to effectively reach their target audience with a controlled message. I look forward to contributing to the success of the company now and for many years to come."

About Lathian Systems

Based in Plymouth Meeting, PA, with offices in Irvine, CA, Lathian is a leading provider of technology-based sales and marketing solutions for the life science industry. Lathian is a privately held company incorporated in January 2000. Investors include Hummer Winblad Venture Partners, and The Sprout Group. For more information, visit

Contact Information

  • Media Contact:
    Joe DeBelle
    Senior Director, Marketing
    Lathian Systems, Inc.