SOURCE: IZEA

IZEA

July 26, 2012 08:00 ET

Latin Grammy Award-Winning Recording Artist Daddy Yankee Named Staree Celebrity Ambassador

Musician Takes Equity Stake in Parent Company IZEA

ORLANDO, FL--(Marketwire - Jul 26, 2012) - IZEA, Inc. (OTCQB: IZEA) (PINKSHEETS: IZEA), the world leader in Social Media Sponsorship, announces Daddy Yankee as the newest ambassador for its Staree photo and video sharing platform. Daddy Yankee joins Kendall Schmidt, Logan Henderson and Mario Lopez in contributing exclusive photos, videos and updates to Staree, in addition to endorsing the platform in various marketing and public relations efforts.

Hailing from Puerto Rico, Daddy Yankee is an international recording artist known for his Spanish-speaking, global club sound that blends dance and vocoder with Caribbean beats. He was named 'Urban Artist of the Decade' by Billboard magazine and has had several number one hits on the Billboard Latin and Latin Pop Songs charts. Daddy Yankee has his own record label, El Cartel Records.

Yankee was previously named one of the '100 Most Influential People' by Time Magazine. He currently has over 3.4 million Twitter followers and 12.4 million Facebook fans subscribed to his updates.

Daddy Yankee's Staree profile can be found at http://staree.com/daddyyankee.

"Staree represents the next big thing in social media," said Daddy Yankee. "Facebook and Twitter are great, but they don't let you easily monetize your fan base. Staree is designed to help social media stars, big and small, connect with brands and make money through advertising. I like the idea so much I wanted an equity stake in the company."

Daddy Yankee received 800,000 shares of IZEA restricted stock in connection with his services as a Staree ambassador. "Daddy Yankee is a Latino cultural icon," said Ted Murphy, Founder and CEO, IZEA. "We are thrilled to have him as a Staree ambassador and a shareholder of IZEA. His strong roots in the Latin community and crossover appeal make him an ideal partner as we look to expand our footprint in the Latino market."

Staree allows users to post photos and videos from their mobile device or desktop, and share them with friends through Facebook and Twitter. Users make money from display advertising targeted to their content and product placement in photos and videos.

Individuals interested in applying for inclusion in Staree can visit www.staree.com. Brands and agencies looking for sponsorship opportunities can call IZEA Client Development at 1-877-525-IZEA or visit us online at www.izea.com.

About IZEA
IZEA, Inc. is the world leader in social media sponsorship, operating multiple marketplaces including Staree, WeReward, SponsoredTweets and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence. The company has completed over three million social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit www.izea.com

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social media sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and general economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur. Please read the full statement and disclosures here: http://izea.com/safe-harbor-statement/.

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