SOURCE: IZEA, Inc.

IZEA, Inc.

April 03, 2014 08:00 ET

The Latina Lifestyle Blogger Collective Partners With IZEA to Facilitate Social Sponsorships for Lifestyle Bloggers

Exclusive Latina Network Joins the IZEA Exchange, Creating New Opportunities for Brands to Connect With Latina Lifestyle Influencers

ORLANDO, FL--(Marketwired - Apr 3, 2014) - Latina Lifestyle Blogger Collective, the largest resource for Latina Lifestyle bloggers, today announced it has selected IZEA, Inc. (OTCQB: IZEA), the leader in sponsored social, to leverage their Exchange platform to expand its social sponsorship campaigns at scale across multiple platforms including Twitter, Instagram, Tumblr and YouTube.

By joining IZEA's Exchange ecosystem, the Latina Lifestyle Blogger Collective is able to further monetize the social presence of its influencers and bring scalable deal flow to its extensive list of high quality members. The Latina Lifestyle Blogger Collective celebrates and engages Latina bloggers that don't fit under the traditional umbrella of the mom blogger or "mami" blogger categories.

"The Latina Lifestyle Blogger Collective is the only resource for brands and advertisers to tap into a highly sought after and qualified network of lifestyle influencers," Ana Lydia Ochoa-Monaco, Founder and President, Latina Lifestyle Blogger Collective. "We are excited to partner and utilize the IZEA Exchange, as it gives our influencers access to a wider range of opportunities and provides IZEA with the opportunity to further tap into the multi-billion dollar Hispanic market. By partnering with IZEA, we can bring scale to the already attractive Latina Lifestyle demographic."

IZEA has facilitated more than 3 million sponsored social transactions, allowing social media content creators to earn sponsorship income from brands. The company's Exchange ecosystem provides partners like the Latina Lifestyle Blogger Collective the opportunity to expand their reach to a larger network of advertisers hoping to tap into the Hispanic and Latina Lifestyle demographics. The Latina Lifestyle Blogger Collective's extensive network of high-quality Latina lifestyle bloggers, can receive targeted sponsorship opportunities from advertisers within entire network. The Latina Lifestyle Blogger Collective can also utilize the platform to extend their current advertiser's reach across multiple social platforms at scale.

"Our partnership provides advertisers and with access to a large group of highly qualified and vetted Latina lifestyle bloggers. Together, we are making it easier for brands and their agencies to buy social sponsorships that reach and impact Hispanic markets efficiently, and at scale," said Ted Murphy, Founder and CEO of IZEA. "We are delighted to announce the Latina Lifestyle Blogger Network as an official partner of the IZEA Exchange ecosystem, and are excited to tap into this growing demographic."

About the Latina Lifestyle Blogger Collective
The Latina Lifestyle Blogger Collective is an international network of more than 400 curated Lifestyle Bloggers plus 1K opt-in bloggers, that provides a platform that encourages members to share accomplishments, resources and tools with fellow bloggers. The Collective offers online and offline member collaboration opportunities, and shares brand to blogger, agency to blogger, and/or blogger to blogger partnerships. Collaboration with SoCal Lady Bloggers, Fitfluential, Blog Trends, and Social Moms, extends the Collective's reach, while partnerships with CityBlis, Latino Fashion Week and Latina Magazine, provides business opportunities for our blog members. For more information about the Latina Lifestyle Blogger Collective, visit http://www.llbloggers.com

About IZEA
Founded in 2006, IZEA is the pioneer of Social Sponsorship. The company builds cloud-based marketplaces that connect brands with creators who blog, tweet, pin, and post on their behalf. Brands receive influential consumer content and engaging, shareable stories that drive awareness. Creators are compensated for their participation and partnership. For more information about IZEA, visit http://corp.izea.com.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the Sponsored Social segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this release will in fact occur. Please read the full statement and disclosures here: http://corp.izea.com/safe-harbor-statement