SOURCE: Latinos in Social Media

August 31, 2010 17:00 ET

LATISM Launches Year-Long Tour of the Emerging California "Latinosphere"

Latino2 Event Series Kicks Off at The Los Angeles Convention Center on September 18th

LOS ANGELES, CA--(Marketwire - August 31, 2010) - Latinos in Social Media (LATISM), the largest organization of social media professionals of Hispanic origin, today announced "Latino2: The California Tour," a year-long event series focusing on the emergence of Latin-American influence in the digital/social world. The Latino2 event series kickoff -- titled "The Marketing Tribe" -- will also feature a keynote by social-media guru Brian Solis, a panel of Latina bloggers, and an in-depth interview with one of the leading cross-border marketing agencies in Los Angeles. To register for this event, go to

The Latino2 tour will sponsor gatherings in California towns and cities where Latinos wield influence in business, government, and the non-profit sector.

"From the barrios, to Silicon Valley, to our state capital, Latinos today are leveraging digital and social technology to engage, communicate and mobilize," said Giovanni Rodriguez, Vice-Chair of Events and Programs for LATISM and co-producer of Latino2. "We hope to gather Latinos -- and the people hoping to engage more effectively with them -- in as many places as we can in our year-long journey, up and down this state."

Single-Day Event Evolves into a Series

Latino2 originally was conceived as a single-day event in Los Angeles. Because of the wide range of speakers and topics proposed for the event, the organizers saw an opportunity to evolve the concept.

"There is no single Latino conversation that's happening online, no single tribe, no single location," said Rodriguez. "Rather than asking everyone to come to L.A., we're telling people, 'we'll come to you.'"

In recognition of the local concentration of communications professionals in Southern California, the September 18th kickoff in L.A. focuses on the "marketing tribe." The agenda for the event features the following:

-- Keynote:
Brian Solis

-- Q&A with cross-border marketing agency, vrtccom:
Octavio Orozco, Co-Founder of vrtccom

Daniel Gonzalez, Strategic Planner of vrtccom

-- Latina blogger panel:
Elizabeth Cerezo, Blogger, Thoughts of a Mommy/Disneylandia al Dia

Ana Lilian Flores, Co-Founder + Co-Publisher, SpanglishBaby Media

Silvia Martinez, Founder, Mamá Latina Tips / Partner and Editor in Chief, Disneylandia al Dia

Elisa Batista, Co-Founder and Moderator, Mother Talkers

-- Awards ceremony. Individuals and agencies are competing for awards in ten different categories.

For more information on the Latino2 kickoff, registration, the awards program, go to Also visit this site for information on future stops for the tour.


Founded in 2009, Latinos in Social Media (LATISM) is a 501(c) 3 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community by providing capacity-building training, information, resources and networking opportunities. LATISM also researches and analyzes Latino use of online social networks to inform decision-making by businesses, nonprofits, policymakers and others seeking to reach or mobilize Latinos. For more information, go to

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