Latitude Digital Marketing

Latitude Digital Marketing

April 08, 2011 07:01 ET

Latitude Gives Back to the Community Using Mobile Search Marketing to Boost the Meningitis Trust's Brand Awareness

LONDON, UNITED KINGDOM--(Marketwire - April 8, 2011) - Latitude Digital Marketing, one of UK's leading digital marketing agencies is working with the Meningitis Trust in a pro bono venture to help increase their brand awareness. Latitude is working with the Meningitis Trust on the Google Grant program using the grant budget of up to $300/day to help boost brand awareness for the Meningitis Trust.

The Meningitis Trust released the world's first free iPhone app which helps people spot signs and symptoms of meningitis. Latitude stepped in to help promote the Meningitis Trust's new app through mobile targeted AdWords campaigns.

Campaigns were built to target iPhones, android phones and other operating system based phones separately. In two months, the Latitude PPC Team had generated a mobile CTR of 9.29%. Mobile clicks made up 9.58% of the total AdWords account clicks. This is a substantial percentage of the overall volume and emphasises Latitudes 2010 Mobile Search Report's findings that mobile clicks on an average make up over 5% of the total PPC click volume across our clients.

Alex Hoye, CEO at Latitude Digital Marketing said, "The year of the mobile is here and we are harnessing it. The results of the campaign also demonstrate the growing importance of mobile as a medium. Our ability in driving such a high CTR for the Meningitis Trust from a low budget demonstrates the arbitrage opportunity in mobile for budgets in all sizes."

Richard Hudson, Digital Media Manager for the Meningitis Trust said, "The AdWords campaign that Latitude managed to promote our iPhone app has led to a tremendous increase in downloads and brand awareness. We're extremely happy to be working with Latitude and hope to continue to nurture this relationship in the future."

Richard Gregory, COO of Latitude said, "We are delighted to be able to use our expertise in search marketing to help the Meningitis Trust raise awareness on the symptoms of meningitis."

About Latitude Digital Marketing

Latitude is a leading digital marketing agency who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, online display advertising, affiliate marketing and conversion analytics to clients internationally including Anglian Home Improvements, bet365 and Fitness First. Our whole approach is built on performance, and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers.

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