August 25, 2011 10:09 ET

Latitude Launches Search and Facebook Advertising Partnership for BT Fresca's Retail Clients Across Europe

LONDON, UNITED KINGDOM--(Marketwire - Aug. 25, 2011) - Latitude Digital Marketing announces its unique partnership to deliver bespoke search and Facebook advertising to leading ecommerce platform provider BT Fresca's extensive retail client base. Latitude is already working with some of BT Fresca's leading customers as part of the partnership, including Snow+Rock, Cycle Surgery and Pringle of Scotland in the UK, with new markets and clients launching soon.

'M–commerce' is a key focus for BT Fresca and they are working to roll out mobile optimised websites for retailers. Latitude's expertise in mobile search, with its thought-provoking mobile search reports to the industry, is able to assist BT Fresca's clients to drive increased traffic volumes and conversions in mobile through their 'best in class' approach to digital. The focus is on integrating' search and Facebook campaigns into the wider mobile marketing strategy to help exceed overall business goals.

Alex Hoye, CEO Latitude said, "Through our extensive experience in both mobile search and retail industries working with retailers, we aim to bring innovative search campaign management techniques and industry insight to the BT Fresca team and their customers. Latitude's core asset of a team speaking fifteen native languages from German to Arabic makes us the natural partner for companies with international operations."

Laura Summers, Online Marketing Manager of BT Fresca said, "It is very exciting to be part of such a dynamic partnership. Latitude provides the right fit of digital marketing services to our retail clients and we hope that together we can continue to help retailers reach their growth objectives."

Notes to Editor

About Latitude

Latitude is a leading digital marketing agency who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, online display advertising, affiliate marketing and conversion analytics to clients internationally including Tesco Mobile, bet365 and Fitness First. Our whole approach is built on performance and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers.

About BT Expedite

BT Expedite is the retail specialist division within BT. It provides solutions to enable multi-channel retailers to compete effectively in today's highly competitive environment. BT Expedite spans every area of retailing: planning, sourcing, merchandising, store, sales analytics, CRM, plus network infrastructure, hardware and professional service expertise. BT Expedite reinforced its multichannel capability by the acquisition of Fresca in 2008. BT Fresca creates transactional online stores for leading fashion and lifestyle brands in the UK and across the globe. For more information, visit

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