Latitude Group

Latitude Group

October 05, 2009 05:15 ET

Latitude Takes Clean Sweep of Conversion Analytics Accreditations

Latitude has claimed all the major conversion analytics accreditations by completing its GCP

LONDON, UNITED KINGDOM--(Marketwire - Oct. 5, 2009) - Latitude today became the first large digital marketing agency to complete a clean sweep of the major conversion analytics accreditations in the industry by gaining the Google Conversion Professional (GCP) accreditation. This accolade comes after the agency also recently claimed the Google Website Optimiser Authorised Consultant (WOAC), Yahoo! Web Analytics Consultant Network (YWACN) and the Google Analytics Authorised Consultant (GAAC) accreditations.

The endorsements, which have been launched in the last year and a half, have been created by the major search engines to help clients increase the effectiveness of their search marketing campaigns by optimising on-site conversion. Latitude, which launched its conversion analytics offering at the start of the year, now manages web analytics, conversion attribution, usability research and landing page optimisation campaigns for more than 150 clients.

Alex Hoye, CEO of Latitude, said of the news: "Blue chip clients for which we manage campaigns, such as Tesco Personal Finance and Bet365, will soon be demanding these accreditations and skill sets from their digital agencies. At this competitive end of the market the reassurance of conversion accreditations will soon be a 'must have' as opposed to a 'nice to have' for digital marketing agencies."

"By gaining these accreditations so quickly we believe we are in a strong position to gain an early advantage in the conversion analytics market, which is predicted to be a Pounds Sterling 1billion industry by 2010. Our conversion optimisation projects for landing pages have been increasingly demanded recently as brands look to make their search marketing spend more effective. This demand is only going to increase as marketers realise they have the ability to gain a thorough idea of their website's user journeys and conversion bottlenecks."

This news comes after Latitude last week announced a partnership with BT that will provide affordable enterprise quality PPC and SEO to SMEs through BT SearchSmart and was also listed as the fifth largest company on the Sunday Times Tech Track 100.

Notes to Editor

About Latitude

Latitude is a leading digital marketing agency who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, online display advertising, affiliate marketing and conversion analytics to clients including Tesco Personal Finance, Bet 365 and The Independent. Our whole approach is built on performance, and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers. We are confident that we can demonstrate a significantly better ROI on your digital marketing spend than you're getting at the moment. In fact, we're so confident that we offer many of our clients' performance-based pricing.

Contact Information

  • Latitude Group
    Simon Whittick
    Senior Marketing Executive Latitude
    +44 (0)207 952 8011