Latitude Digital Marketing

Latitude Digital Marketing

February 24, 2011 12:49 ET

Latitude Wins Search Marketing Account With Specialist Winter Sports and Outdoor Retailer Snow+Rock

LONDON, UNITED KINGDOM--(Marketwire - Feb. 24, 2011) - Latitude Digital Marketing has won the search marketing contract with specialist winter sports and outdoor retailer Snow+Rock in partnership with ecommerce platform provider BT Fresca. Snow+Rock selected Latitude to increase traffic and online sales as Latitude has done for other high street brands like Fitness First and Tesco Telecoms.

Kevin Young, Marketing Director at Snow+Rock commented, 

"We look forward to working with Latitude, who developed a bespoke strategy to fit our objectives for PPC and Display Advertising. The focus is on integrating the campaigns into the wider online marketing strategy to achieve overall business goals. They have not only demonstrated that they can deliver the numbers but have the pro-active and consultative client-facing skills to make it a productive ongoing relationship." 

Richard Gregory, COO at Latitude said, "The PPC campaign will contain an optimised balance of brand, product specific, long tail and generic keywords. We will focus on achieving the best possible conversion rates and return on investment for Snow+Rock thereby helping the brand achieve its business goals."

Alex Hoye, CEO at Latitude said, "It is a pleasure to work along with BT Fresca to market the product and service strengths of the iconic high street brand that Snow+Rock represent to the growing number of ecommerce buyers in Britain. Latitude prides itself on building partnerships that last with retailers who make a difference."

Laura Summers, Marketing Manager of BT Fresca said, "It is very exciting to be part of such a dynamic partnership. Latitude provides the right fit of digital marketing services to our retail clients and we hope that together we can continue to help clients reach their growth objectives."

About Latitude Digital Marketing

Latitude is a leading digital marketing agency who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media, Display Advertising, Affiliate Marketing and Conversion Analytics to clients internationally including Wiggle, bet365 and Fitness First. Our whole approach is built on performance, and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers.

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