March 17, 2011 10:00 ET

Launch of the A River Runs Through It Exhibit at the Sherbrooke Museum of Nature and Science

SHERBROOKE, QUEBEC--(Marketwire - March 17, 2011) - WWF and the Sherbrooke Museum of Nature and Science are excited to launch a new travelling exhibition on rivers. Before heading off on a Canadian tour, the A River Runs Through It exhibition will be showcased at the Sherbrooke Museum of Nature and Science, Quebec, until September 5th, 2011.

A River Runs Through It presents the impact that humankind has on river dynamics, ecosystems and water management issues. It is designed for the entire family and leads visitors through a series of activities that combine play, discovery and pleasure.

WWF is one of the world's most highly respected conservation organizations. WWF works in more than 100 countries and counts 5 million supporters globally. Its mission is to reverse the degradation of our planet's natural environment and to build a future in which human needs are met in harmony with nature. In Canada, one of WWF's priorities is protecting freshwater ecosystems.

This museum exhibition is part of an important WWF campaign designed to raise awareness of the importance of protecting Canada's rivers for nature and people. "WWF is very pleased to present A River Runs Through it along with the Exhibition Production Center of the Sherbrooke Museum of Nature and Science. This traveling exhibit will provide hundreds of thousands of Canadians – from coast to coast – with the opportunity to discover Canada's rivers, their secrets and the wonder of the waters that follow their course," declared the director of WWF's Freshwater program, Tony Maas.

The exhibition will be seen by approximately 1.5 million visitors throughout the country over the next five years.

The Museum's director general, Marie-Claude Bibeau, explains that the Museum's team had long wanted to develop an exhibition on this theme. "Rivers are directly related to our mission, which is to create passion and interest for nature. Furthermore, many of our visitors tell us that they enjoy exhibitions that deal with the impacts of human activity on our environment."

The Museum is open from Wednesdays to Sundays between 10:00 a.m. and 5:00 p.m.

Contact Information

  • Sherbrooke Museum of Nature and Science
    Marie-Claude Bibeau
    Director general
    819 564-3200 ext. 227 or Mobile: 819 578-4878
    Marie-Claude Lemieux
    Regional Director, Quebec
    514 871-4133 or Mobile: 514 260-6233