SOURCE: BBN Networks, Inc.

February 03, 2009 11:42 ET

Launch Announcement: Advanstar Communications, NewBay Media, Owen Media, Penton Media, Questex Media, and United Business Media Partner with BBN Networks

WASHINGTON, DC--(Marketwire - February 3, 2009) - BBN broadens its B2B audience to more than 500 websites and a total audience of 35 million b2b buyers and business decision makers with the addition of six leading Business-to-Business Media Companies. Launched in April 2008, when Cygnus, The McGraw-Hill Companies, Nielsen Business Media and Reed Business Information teamed in partnership with 24/7 Real Media, Inc., BBN provides online advertisers the first, and only, large scale B2B marketing platform. In September 2008, BBN announced four additional partners: Ascend Media, Hanley Wood, Incisive Media, and Vance Publishing.

"This announcement underscores BBN's success in building an efficient and effective channel for advertisers to reach a high quality B2B audience," stated Derek Reisfield, Chairman, BBN Networks. "We are pleased to bring together 14 of the largest B2B publishers to form a new advertising channel for top business marketers. BBN looks forward to the addition of other publishing partners as we continue to grow the network."

The advertising community has embraced the BBN because of the benefit of reaching a qualified b2b audience when they are making business decisions and leveraging the scale of the aggregation of those loyal communities. "With the addition of these marquee B2B publishers, BBN provides advertisers with an even larger, unparalleled reach throughout the highly sought after B2B audience," said Ari Bluman, President of North American Sales & Operations, 24/7 Real Media. "The BBN digital media offering gives advertisers an unprecedented ability to selectively target the widest range of B2B customers via a single point of contact."

BBN offers advertisers targeted reach to qualified business media audience through standard display ads, video, e-newsletters, e-blasts, webinars, and widgets. BBN utilizes 24/7 Real Media's award-winning ad serving and campaign management platform, Open AdStream®, for the targeting and delivering of ads to the member web sites.

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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