SOURCE: BBN Networks

March 11, 2010 16:53 ET

Launch Announcement: BBN New Partners: Two Years and Over 30 Publishing Partners; Seven B2B Publishers Join BBN: High Plains Journal, Jobson Optical Group, Journal of Commerce, National Association of Home Builders, MerchantCircle, Stamats Business Media, and Summit Business Media

WASHINGTON, DC--(Marketwire - March 11, 2010) - Almost two years after BBN launched in April 2008 with Charter Partners Cygnus Business Media, Nielsen Business Media, Reed Business Media, and The McGraw-Hill Companies, BBN continues to attract a growing list of media companies in the B2B space.

"As we approach our two year anniversary I'm happy to say that BBN has grown to encompass over 30 of the leading b2b publishers," BBN's Chairman, Derek Reisfield, states. "BBN will continue to incorporate additional sites with a qualified B2B audience. Stay tuned in the coming months as BBN announces expanded offerings to advertisers and publishers alike!"

BBN provides publishers with incremental revenue without jeopardizing their current client base. "While Jobson sees many of our core clients placing on-line ad campaigns, we were frustrated by the perishable unsold inventory," Marc Ferrara, CEO, Information Services Group, Jobson Medical Information, LLC explains. "We chose BBN because of the pedigree of its client base and the overall highly cooperative approach offered. Within days of wrapping up our agreement with BBN, we started earning dollars from BBN Campaigns."

BBN offers advertisers targeted reach to qualified business media audiences through a variety of digital media platforms including website, email, mobile and custom programs.

"As a close partner of BBN, we have seen firsthand how it stands apart from other B2B ad networks in terms of ease-of-use and delivering a qualified audience," said Ari Bluman, President, North American Sales & Operations for 24/7 Real Media. "BBN delivers extensive access to B2B decision-makers, and, when combined with Open AdStream's superior targeting filters, it becomes a powerful resource for advertisers."

BBN utilizes 24/7 Real Media's award-winning ad serving and campaign management platform, Open AdStream®, for ad targeting and delivery. BBN Networks is a privately-held company based in Washington, D.C.

For a complete listing of BBN partner publishers visit www.theb2bnet.com.

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