SOURCE: BPA Worldwide

June 25, 2013 11:49 ET

Launch Announcement: BPA Launches Ad iCompli Online Ad Campaign Assurance Audit

SHELTON, CT--(Marketwired - Jun 25, 2013) - BPA Worldwide, the global leader in providing assurance, announced the formal launch of Ad iCompli, an online advertising assurance service that tracks campaigns running across multiple sites including networks and exchanges. The service provides performance metrics related to media quality, brand safety and compliance to the media plan.

Ad iCompli brings together a number of valuable data sets previously available only by contracting with separate vendors. In addition, the service automates the comparison of campaign performance to the media plan, an activity that has historically been labor intensive and time consuming. Ad iCompli reports are actionable for both agencies and advertisers.

"With the growing number of network and DSP opportunities targeting B2B, we'd been looking for a good audit/verification solution that could easily integrate within our Ad Serving Platform," explained Doug Powell, Media Director at PJA Advertising, one of the agencies that beta-tested the Ad iCompli service. "Our results with Ad iCompli have been outstanding and have given us more confidence about what we're actually getting for these types of online buys."

Using Ad iCompli, buyers of online media receive near real-time reporting on metrics such as viewability, positioning and engagement through a single user interface. Within the UI, a comprehensive dashboard provides a condensed view of key campaign performance metrics and highlights any deviations that need to be addressed and simultaneously confirms compliance back to the media plan. Ad iCompli scores performance giving the user actionable information to better manage and make adjustments to the campaign. At the conclusion of the campaign, a BPA analyst documents findings in a detailed objective evaluation.

According to Peter Black, BPA's Senior Vice President, Business Development, Ad iCompli was in research and development for two years and beta tested for nearly a year with multiple campaigns from several agencies. launched June 2013.

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