SOURCE: BtoB

February 22, 2012 12:10 ET

Launch Announcement: BtoB Issues 'State of B2B SEO and PPC Practices' Report

New Study Details the State of b-to-b Search Marketing, and Marketing Opportunities

NEW YORK, NY--(Marketwire - Feb 22, 2012) - Online search is central to b-to-b marketing, but there's a significant variance in how marketers view the different search channels available to them, and some distinctive opportunities left on the lead-generation table, as detailed in a new BtoB study.

According to BtoB's "Search Marketing: The State of B2B SEO and PPC Practices," three-fourths of marketers say they are at least moderately involved in Search Engine Optimization, to help assure that their landing pages appear high on search query pages, but only 44% have ventured that far into paid search, which many view as an essential and complementary marketing opportunity. Other issues addressed include the following:

* What are the opportunities for best practices in b-to-b SEO and PPC search marketing? * When do desktop search practices differ from mobile search queries and results? * Why is there slow adoption of mobile search marketing? * Where can you find the most effective search tactics? * How are marketing budgets being earmarked for both organic and paid search efforts?

"This report is designed to provide senior-level marketers with a thorough overview of the current state of search marketing, and insights into trends to watch going forward," said Bob Felsenthal, VP and publisher of BtoB, Media Business, and BtoBOnline.com.

For information about obtaining the complete research findings, go to www.btobonline.com/section/researchreports8.

About BtoB BtoB, the magazine and online media authority for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published and produced by Crain Communications Inc, BtoB provides more than 90,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

###

--------
The preceding is an American Business Media Editorial Exclusive issued via Marketwire. Neither the ABM nor Marketwire are responsible for the content of the preceding document.

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

Contact Information

  • For more information, please contact:
    Michele Langer
    (212) 210-0197
    mlanger@crain.com