SOURCE: Cygnus Business Media

December 22, 2010 11:42 ET

Launch Announcement: Cygnus Business Media Launches Sustainable Construction Magazine

FORT ATKINSON, WI--(Marketwire - December 22, 2010) - Citing the need to build community around the issue of sustainable building best practices, Cygnus Business Media and the Cygnus Construction Network jointly announce the launch of Sustainable Construction magazine.

Targeted at construction contractors, Sustainable Construction is the go-to source for helping contractors better understand LEED certification; learn about energy saving practices and better understand practices such as learning to make the most out of recycled materials.

"We are so proud and excited to bring Sustainable Construction to the construction marketplace," says Nancy Terrill, publisher of Sustainable Construction. "Knowledge in every aspect of sustainable building practices and processes is a must to be competitive in today's market. Simply put, our goal is to help contractors understand the ways these practices can help their business."

A key mission of Sustainable Construction is to debunk myths surrounding sustainability, including: - Does sustainability come at the cost of performance? - Sustainable practices are too costly for my business. - Sustainability is a huge concept, where do I begin?

Sustainable Construction is made possible through the involvement of Caterpillar, Inc., who has offered their financial support and insight to elevate the issue of sustainability and, in concert with the Cygnus Construction Network, develop a forum where other industry stakeholders can participate in a meaningful way.

"Certainly the marketplace is seeing an increase in sustainable projects and having a vehicle to educate contractors on the products and practices needed to compete is crucial," Terrill adds. "Couple that with helping contractors convert sustainable practices into bottom-line growth opportunities and you have a magazine that arrives at just the right time."

Sustainable Construction, a quarterly publication slated for late-Summer of 2011, features three digital publications -imbedded video, audio and other rich media tools- and a print product (produced with soy ink on recycled paper).

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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