SOURCE: Scranton Gillette Communications

April 23, 2014 11:30 ET

Launch Announcement: Marketing/Publishing Veteran Mike Porcaro Joins Scranton Gillette Communications/SGC Horizon

ARLINGTON HEIGHTS, IL--(Marketwired - Apr 23, 2014) - Scranton Gillette Communications/SGC Horizon welcomes Mike Porcaro as Director of Marketing. Porcaro will orchestrate and oversee promotion and marketing campaigns for the corporation, all of its media brands and events, its custom division, and its web development arm.

Porcaro has more than 30 years of experience in BtoB media across all channels and most recently was President and Publisher of James Media. From 1982 to 1996, Porcaro was Marketing Director and then Publisher of Construction Equipment, launching many iconic industry events, including Rebuilding America, the Construction Equipment Hall of Fame, and CE's Top 100 New Product Awards -- a first in the construction equipment industry. Construction Equipment was acquired by SGC/SGC Horizon in 2010.

Porcaro's marketing talents and knowledge also are recognized in both the roads/bridges infrastructure and commercial building advertising communities from his prior communications experience, including his term as publisher of SGC Horizon's Building Design+Construction magazine.

"Mike Porcaro brings a depth of marketing experience to SGC/SGC Horizon," says President and CEO Ed Gillette, "and a solid understanding of the challenges faced by our clients in the multiple industries that we serve. He is knowledgeable, creative and totally dedicated to developing marketing solutions and best practices."

Porcaro has a bachelor's degree in journalism and advertising and a master's degree in marketing. He can be reached at mporcaro@sgcmail.com; 847.954.7925.

For more information about SGC/SGC Horizon, visit www.scrantongillette.com.

Scranton Gillette Communications is a 107-year-old privately owned company with more than a century of business-to-business media experience in such diverse industries as horticulture, medical, water purification, waste water, storm water and erosion, infrastructure, pipe organs, lighting and home fashion. SGC Horizon serves the construction equipment, residential and commercial construction markets with award-winning publications, websites and industry-leading events.

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