MADD Canada

MADD Canada

November 01, 2005 10:04 ET

Launch Event: Display a Red Ribbon to Fight Impaired Driving

MADD Canada's annual holiday awareness campaign: "By displaying the ribbon you make a personal commitment to drive sober." Attention: News Editor TORONTO, ONTARIO--(CCNMatthews - Nov. 1, 2005) - Mothers Against Drunk Driving (MADD Canada), today, launches its annual national public awareness campaign for sober driving at Toronto Police Service Headquarters with Canadians being urged to display a red ribbon and join in the fight against impaired driving. The MADD Canada ribbon has become a familiar symbol of safe and sober driving throughout Canada - and this campaign is one of the most visible public awareness drives during the Christmas holiday season.

MADD Canada is urging Canadians to display their red ribbon by attaching it to a vehicle's antenna or rearview mirror or tying it to a keychain. Each year at this time, MADD Canada volunteers distribute millions of ribbons to Canadians with the hope of effectively delivering their 'Don't Drink and Drive' message during the busiest social time on our calendar.

The national organization and local MADD Toronto Chapter co-hosted the launch event at Toronto Police Service Headquarters. MADD Canada's National President Karen Dunham was joined by Ontario Government Ministers, senior Toronto police officials, and varying community leaders at the ceremonies to launch the 2005 Project Red Ribbon campaign. "From today through the 2006 New Year's celebrations, the Project Red Ribbon campaign will be in full gear from coast-to-coast. MADD Canada supporters will be in malls, with police at their roadside spot checks, in parades and at public events, raising the awareness on the dangers of impaired driving."

Mrs. Dunham explains displaying the red ribbon makes a significant statement. "The red ribbon is a tribute to honour those who have been killed or injured in impaired driving crashes. Attaching a ribbon to your vehicle or your keychain serves as a constant message to people on the roads to drive safe and sober. Most important, by displaying the MADD Canada red ribbon, you make a personal commitment to drive sober."

Mrs. Dunham adds, "Our volunteers and corporate sponsors will distribute over four million red ribbons in the next few months - with a clear message for motorists not to drive impaired by alcohol or other drugs when they are on the roads during this holiday season."

MADD Canada's Project Red Ribbon campaign is supported by community partners such as local law enforcement and emergency medical service organizations, national, provincial, regional and local corporations, and Canadian celebrities from sports, entertainment and broadcast industries. The awareness campaign is spearheaded by MADD Canada's 7,500-plus committed volunteers in 76 local Chapters and 10 Community Leaders across the country.

Sponsorship for the campaign has grown in the past few years. Allstate Insurance Company of Canada continues to show leadership as the national campaign's Title Sponsor. Suzuki Canada Auto Dealers Foundation is this year's campaign National Sponsor. Official / Provincial sponsors include BMO Bank of Montreal, Coyle Corrugated Containers Inc., Enterprise Rent-A-Car Alberta, Labelad and #TAXI.

Canadians are encouraged to visit for news and further information on the 2005 Project Red Ribbon through the campaign period of November - January. For a full list of Project Red Ribbon corporate sponsors and red ribbon distributors, see the MADD Canada website.

For interviews with Karen Dunham, call:
Chris George, MADD Canada media relations (on-site) (905) 641-5389 (cel.)
Wanda Kristensen, MADD Canada National Office 1-800-665-6233, ext. 229
Carolyn Swinson, MADD Toronto Chapter Co-President (416) 575-5772 (cel.)

/For further information: VISIT: IN: JUSTICE, SOCIAL, OTHER

Contact Information

  • Wanda Kristensen
    Primary Phone: 800-665-6233 ext. 229