TRU Cosmetics

February 16, 2005 01:52 ET

Launch of new Canadian TRU cosmetics line & SONY BMG promotion

Music World stores participating with sampling of TRU cosmetics until March Break nationwide Attention: Arts/Entertainment Editor, Assignment Editor, Lifestyle Editor TORONTO--(CCNMatthews - Feb. 16, 2005) -
For Immediate Release:
February 16, 2005

Live. Love. Laugh. Music Speaks.

Launch of new cosmetics line flirts with fun names, beautiful packaging
and creative colours

Toronto, ON: A fresh, flirty new line from TRU Cosmetics is a classic example of femininity and fun. This mid-priced line, made with pretty colour schemes and fun and sometimes-romantic names, is targeted at young females, from the ages of 15 to late 20's. The colour palette includes shades of red, purple, blue, and pink, which are found in eye shadows, lipsticks, glosses, powders, pencils, liners and nail glazes. Creative names accompany each product, such as Line 'Em Up Lip Gloss and Liner, Can't Get Enough Crème Lip Gloss, Be Aware Eye Shadow and Aura Nail Glaze. A new and vibrant 2005 colour palette has been introduced in time for Valentine's Day.

Sony BMG (Canada), Music World and TRU Cosmetics are partnering in an exciting promotion to celebrate the nominees of the 2005 Awards presented last night. From February 2 - 21 and again from March 2 to April, Music World customers across Canada will receive a free TRU Cosmetics gift bag containing full-size samples for luscious lips and glimmering skin.

Music speaks volumes - plump 'em up and shine your luscious lips with Line-'em up Lip Gloss and Liner (retail $5.99) and for that glitter glamour girl inside us all will certainly want to sparkle like a TRU star with TRU's Glistening Powder (retail $5.99). Samples will be given with the purchase of any 2005 Grammy award-nominated CD.

The February promotion "Gloss Up for the 2005 Awards" will offer TRU Lip Liner and Give A Little Lip Lip Palette, along with a TRU Cosmetics bag, while the promotion throughout March "Music World March Break", offers TRU Glistening Powder with Line 'Em Up Lip Gloss and Liner Pack, and a TRU Cosmetics bag.

The offer will include top artists, such as Usher, Kanye West, Ray Charles, Gwen Stefani, Norah Jones, Green Day, Los Lonely Boys, Tim McGraw, Cheryl Crow, Josh Groban, Seal, Prince and Joss Stone.

The modern, clear packaging adds designer style with attitude and good value. TRU Cosmetics are available at Wal-Mart and Loblaws stores across Canada.

For more information, contact:
Deborah Knight, President
dkpr public relations
(416) 363-1255,


Contact Information

  • Deborah Knight, President and Publicist, dkpr public relations
    Primary Phone: 416-363-1255
    Secondary Phone: 416-200-3577