Société de développement commercial du Vieux-Montréal

Société de développement commercial du Vieux-Montréal

June 09, 2006 10:30 ET

Launch of Old Montreal in Bloom: Something New to Canada

MONTREAL, QUEBEC--(CCNMatthews - June 9, 2006) -


The Old Montreal Business Development Corporation (SDC) furthered its mission to promote and encourage business development today launching the first-ever Old Montreal in Bloom, with Benoit Labonte, borough mayor of Ville-Marie, as its honorary chairman. The kick-off for this community project took place earlier this morning in the Chateau Ramezay Jardin du Gouverneur attended by representatives from International Flora Montreal 2006, Communities in Bloom and Equiparc, all partners in Old Montreal in Bloom, as well as representatives of the SDC Comite des Gouverneurs and members of the SDC Old Montreal board of directors.

An Urban Renewal Initiative

"This is the first time ever in Canada that a business community has taken on a floral beautification initiative," explained Jean Perron, executive director of the SDC Old Montreal. "We're hoping that Old Montreal in Bloom will not only make the neighbourhood more beautiful but also, in the longer term, help us establish a reputation as a model for urban renewal."

Initiated last January with the intention of promoting the heritage and the commercial and residential environment in Old Montreal, the plan also gives the SDC Old Montreal the opportunity to make its mark as the first business association in the country to enroll in the national Communities in Bloom program. "For our first year in bloom, our goal is to win one of the bloom ratings awarded by the national not-for-profit Communities in Bloom organization,"Perron said. The SDC Old Montreal itself has installed 100 tubs of flowers around the neighbourhood, especially in cote de la Place d'Armes and on Saint-Denis and Gosford Streets, between Notre-Dame and Saint-Antoine, and on Notre-Dame Street, between McGill and Berri.

Neighbourhood entry points, public squares and buildings, institutions and parking lots are currently targeted by SDC Old Montreal for this operation. Other areas that can participate in the program include commercial facades, terraces, gardens and residential properties.

Ville-Marie borough mayor Benoit Labonte is thrilled with the project. "It's through partnerships like the one we have developed with SDC Old Montreal that we are able to maintain and improve the quality of life of our residents. I really want to point out what a great ambassador Old Montreal is for Ville-Marie and for the entire city!"

Priorities: Beautification and Cleanliness

This project fits hand in glove with several other initiatives launched over the last year by SDC Old Montreal to make the historic quarter more attractive than ever both for business and for tourists. In addition to embarking on its second Community Cleanup operation, the SDC recently set up a team of street cleaners called the Pousse-Pouces verts, two three-wheeled carriers in charge of watering plants and cleaning up public squares and roads. The Pousse-Pouces verts will be in action all week long from 9:00 AM to 5:00 PM. This is in addition to the four SDC Old Montreal welcome agents, on the job for the second year in a row. The welcome agents are on the ground in the neighbourhood from 11:00 AM to 6:30 PM to give visitors directions and tell them about the many attractions of Old Montreal.

The Historic Quarter: A Renewed Business Offer

This morning's launch of Old Montreal in Bloom was the ideal occasion for SDC Old Montreal board chairman Georges Coulombe to draw attention to the diversity of businesses and cultural offerings in Old Montreal. "Things are really moving in Old Montreal - for proof, just look at all the new businesses that are setting up shop in the neighbourhood. This renewed business offer just adds to the multitude of activities available to tourists and residents alike, all summer long."

Besides the tremendous popularity of the neighbourhood with visitors and businesspeople, Old Montreal has also experienced an impressive residential boom in the last five years, with its population increasing from 2,600 to 4,500.

The Societe de developpement commercial du Vieux Montreal ( represents more than 2,300 participating members in an area bordered by Saint-Antoine Street on the north, De la Commune Street on the south, Berri Street on the east and McGill Street on the west. The organization is dedicated to promoting and encouraging the development of business activities in the area.

For more information or to arrange an interview with Jean Perron, Societe de developpement commercial du Vieux Montreal executive director, please feel free to contact:

Contact Information

  • Allard Hervieu Communication
    Marie-Francoise Hervieu
    (514) 972-9112 cell.