SOURCE: Launch Agency

Launch Agency

March 29, 2016 14:49 ET

Launch Participates in SMU EMBA Entrepreneur Coaching

DALLAS, TX--(Marketwired - March 29, 2016) - The Southern Methodist University Executive MBA Entrepreneur class taught by John Terry invited Launch Agency to lead the class in a day of teaching and refining the students' new business concepts and marketing plans.

The day began with a marketing lecture on launching brands from Launch principals Diane Duncan and David Wilgus, followed by breakout sessions with SMU student teams. Each team was paired with a coach from Launch Agency who had 20 minutes to review each idea and provide feedback. Launch coaches included Launch Principal Michael Boone, Digital Director Alexandra Watson, Account Director Jason Giles and Associate Creative Director Alex Slotkin. "Every year students tell me the one-on-one concept feedback is one of their favorite parts of the course," said SMU adjunct professor John Terry. "There's nothing more valuable than having professionals who live and breathe brand launches sit with our students and talk through their ideas and help guide them to success."

Started in 1976, the SMU Cox Executive MBA Program was recently ranked #3 in the world by Bloomberg Businessweek. The program combines global study, centers of excellence and high-quality faculty to provide a collaborative experience that meets the needs of executives.

LAUNCH is a nationally recognized expert in starting up new brands and restarting mature brands. Named one of the fastest-growing businesses in the U.S. by Inc. Magazine, and one of the largest agencies in DFW by the Dallas Business Journal, Launch's insight-driven positioning, marketing communications and groundbreaking digital strategies have achieved breakthrough business results for companies like Baylor Scott & White Health, Borden Dairy, luxury automotive purveyor Park Place Dealerships, Interstate Batteries and others.

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