SOURCE: LaunchPad Media LLC

July 11, 2007 08:00 ET

LaunchPad Designs Websites for Log Cabin, Celeste, Armour, Pinnacle Foods

WATERTOWN, MA--(Marketwire - July 11, 2007) - LaunchPad Media has created new websites for Log Cabin® syrup and pancake mixes, Celeste® frozen pizza, Armour® canned meats, and a corporate site for the company that owns those famous brands, Pinnacle Foods Group Inc. of New Jersey.

"Log Cabin is one of the oldest brands in America," said Alex Poulos, president of LaunchPad. "A Minnesota grocer introduced the brand in 1887, naming it in honor of his childhood hero, President Abraham Lincoln, who grew up in a log cabin in Kentucky." The micro-site built-in flash evokes a nostalgic feeling, showing a log cabin in a snowy setting with fir trees.

The Celeste pizza micro-site sums up the appeal of its product with mouth-watering imagery and a mouthful of message: "Celeste Pizza-for-One gives you authentic pizzeria taste with microwaveable convenience to fit your busy lifestyle." You can peruse the site in the 4 minutes it takes to microwave a Celeste pizza-for-one,

"Celeste Lizio was an immigrant from southern Italy and opened her first pizzeria in Chicago in the 1930s," said Poulos. "Her recipes became so popular, she began to sell pizzas to restaurants throughout the area. Celeste is now one of the top selling pizza brands in the United States."

Armour also started in Chicago. The new Armour website recounts the history of the company, founded by Philip Danforth Armour. By 1880 the meatpacking company was Chicago's most important business and one of the first factories to use an assembly-line process. features Armour's sponsorship of Hall of Fame racing, with links to racing news, team and schedule. The site showcases Armour's products: Vienna Sausage, chili, stew, hash, luncheon meat, sliced dried beef, Sloppy Joe Sauce, and others. "Top Ten Recipes" includes Vienna Mac and Cheese, Meaty Deviled Eggs, and Creamed Chipped Beef.

The Armour company believes families should create a Family Disaster Plan and maintain a Disaster Supply Kit. "Be Prepared" is a page on their site about how to create a household evacuation plan and maintain a disaster supply kit, with canned meats being one item on that list.

The new corporate site for Pinnacle Foods declares that it is "a company of brands -- brands you know and love." The management team and board of directors are introduced. Investors find recent news, and information about SEC filings. There is HR information about job listings. The emphasis, though, is on showcasing the Pinnacle brands.

Within the last year, LaunchPad has created sites for most of the Pinnacle Foods products -- Vlasic® pickles, peppers and relish, Open Pit® barbecue sauce, Duncan Hines® bake goods, Hungry-Man® frozen dinners and entrees, Mrs. Paul's® and Van de Kamp's® frozen seafood -- and now Log Cabin, Celeste, and Armour.

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