SOURCE: In Touch Media Group, Inc.

October 26, 2006 10:00 ET

Laura Betterly Shares Online Advertising Insights With E-Commerce Times

CLEARWATER, FL -- (MARKET WIRE) -- October 26, 2006 -- In an exclusive interview with the E-Commerce Times published on October 24, 2006, Laura Betterly discussed the ways in which online advertising benefits entrepreneurs and businesses. Betterly is the President and CEO of In Touch Media Group (www.intouchmediagroup.com) (OTCBB: ITOU), a full-service marketing company that specializes in using the Internet as a public relations and advertising tool.

During the interview, Betterly said that one of the primary advantages of Internet advertising is the ability of businesses to measure the effectiveness of their advertising campaigns. Jack M. Germain, the author of the piece, quoted Betterly as saying, "Monitoring online ads definitely offers more accountability and options over traditional forms of advertising, such as print and broadcast commercials."

In the interview, Betterly stressed that businesses have to be savvy in order to make performance-based advertising work, saying that consistent monitoring and adjustments of online ads is necessary to maximize return on investment. She also addressed the issue of the rising cost of online advertising, noting that designing an effective online advertising campaign is both an art and a science. Germain quoted Betterly as saying, "In today's fast competitive climate, you cannot do it by yourself. You need professional help."

The E-Commerce Times article, "In Touch CEO Laura Betterly on the Art of Online Advertising," can be found at http://www.ecommercetimes.com/story/dprnG1ZAi9E6Bq/In-Touch-CEO-Laura-Betterly-on-the-Art-of-Online-Advertising.xhtml.

About Laura Betterly

Laura Betterly is President and CEO of In Touch Media Group, Inc. (OTCBB: ITOU), a full-service marketing company that specializes in using the Internet as a public relations and advertising tool. Betterly is an early entrant in the online marketing field, having established the online music company Visiosonic, also known as PCDJ.com. She has been a featured speaker at such diverse functions as the Consumer Electronics Show, the Winter Music Conference, and the Federal Trade Commission. For more information, visit www.intouchmediagroup.com.

About In Touch Media Group

In Touch Media Group (OTCBB: ITOU) is an online marketing and PR firm recognized for its proprietary technology and cutting-edge solutions that enable its clients to maximize their marketing objectives. The company is expanding into the Massive Multiplayer Online Game (MMOG) arena and has developed a patent-pending in-game advertising platform.

This announcement contains "forward-looking statements." Words such as "anticipate," "believe," "estimate," "expect" and other similar expressions as they relate to the Company and its management are intended to identify such forward-looking statements. Although the Company and its management believe that the statements contained in this announcement are reasonable, it can give no assurances that such statements will prove correct. Factors that could affect the occurrence of events or results discussed herein are included with those mentioned in the Company's filings with the Securities and Exchange Commission.

Contact Information

  • Contact:

    Laura Betterly
    President and CEO
    In Touch Media Group, Inc.
    (727) 465-0925