SOURCE: Lauren Joy Handbags

Lauren Joy Handbags

December 07, 2010 15:30 ET

Lauren Joy Handbags Launches Stylish Interchangeable Handbag System That's Many Purses in One

LJE Designs Debut Proves That Fashion Can Be Fast and Affordable

IRVINE, CA--(Marketwire - December 7, 2010) - LJE Designs today introduced Lauren Joy Handbags, a patent-pending, interchangeable handbag system that lets women change bags at the speed of modern life. The innovative system saves women money and space by providing the components to transform one bag into countless fashion-forward looks to match any outfit. And it's so fast, you can change looks while stopped at a traffic light.

"Lauren Joy Handbags make style quick and easy," explained Didem Ellermeyer, Founder and Creative Director of LJE Designs, LLC. "Every woman has left the house with a bag that didn't match her outfit because she didn't have the extra time -- or has swapped bags only to realize she left her wallet or something else she needed in the other purse. With Lauren Joy Handbags, you never have to sacrifice time for fashion, or fashion for time. It's the best of both worlds."

How it Started -- Identifying a Need to Save Dollars and Make Sense
Three years ago, Ellermeyer reached up to a closet shelf for a handbag and ended up being hit over the head with a stack of handbags -- and a great idea. The collection of bags that she had amassed over the years was a tangible reminder of the money and closet space she'd invested in her personal style -- not to mention the time spent coordinating each ensemble. Out of the chaos emerged an organized solution: An interchangeable handbag system that allows women to customize one incredibly versatile bag in order to save time, money and closet space while making room for fashion.

"With Lauren Joy Handbags, it's incredibly easy to swap out a strap or add a snakeskin accent on the way out the door," said Susan Orth, partner at LJE Designs. "You'd never know it's the same bag. And that's a lifesaver for women struggling with less disposable income. You don't have to sacrifice style to fit the family budget, because you get so many handbags for one affordable price."

How it Works -- Interchangeable Handbag Accessories Allow for Multiple Looks 
Offering an innovative solution to an age-old problem, Lauren Joy Handbags' patent-pending technology allows women to transform a purse's entire look and feel in a matter of seconds -- without ever having to transfer contents from one bag to another. Use the high-quality main bag; then mix and match by adding, removing or combining attractive accessories to create an unlimited number of different looks.

The Lauren Joy Handbag line includes six introductory sets of main bags, and offers a variety of decorative belts, flaps, pouches, straps and slip covers to quickly change your purse to match any ensemble and occasion. The classic Tricia hobo bag has a durable, spacious interior and features two zipper pockets, a removable key chain, phone holder and card holder. Stylish add-ons ranging from faux animal skin to metallic designs can change the look of your bag's body, strap, flaps and belts instantly.

From shoulder bags to hobos and totes to clutches, Lauren Joy Handbags is continuously adding to its collections. Find them online at and look for them soon through a major national home shopping network. To learn more, call (949) 933-7073 or send e-mail to

ABOUT LJE Designs, LLC: LJE Designs, LLC, is the result of a successful collaboration between Founder and Creative Director Didem Ellermeyer and the company's Director of Marketing and Logistics, Susan Orth. Together they've brought the Irvine, Calif.-based company to the forefront of cutting-edge design with the debut of their patent-pending, interchangeable handbag system, Lauren Joy Handbags. Created for busy women on the go, Lauren Joy Handbags are stylish and versatile and allow women to change the look of their bag at the speed of modern life while saving time, space and money. Why endure the hassle and frustration of changing bag after bag, when you can learn to love fashion again with interchangeable Lauren Joy Handbags? For additional information, visit or call (949) 933-7073.

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    Leslie Licano
    Beyond Fifteen Communications
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