SOURCE: Lawry's

Lawry's

April 30, 2012 15:46 ET

Lawry's® Helps Build Excitement for Delicious Dinners

Interactive "Dinnertising" Site and Tasty New Products Put the Zing Back in Family Dinnertime

SPARKS, MD--(Marketwire - Apr 30, 2012) - When dinnertime excitement gives way to weeknight routine, it might be time to explore new flavor opportunities. To bring back the joy of family dinner, Lawry's is introducing inspiring new products and a fun, interactive "Dinnertising" campaign -- featuring the first digital "advertising agency" designed to help bring new flavors to families.

What is Dinnertising?
Dinnertising is a one-of-a-kind virtual experience allowing cooks to produce custom video advertisements that spark anticipation for the mouth-watering flavors of tonight's meal. Dinnertising is all about making meals interactive and fun for kids. By getting kids more involved it helps to create a spirit of excitement around dinner time -- whether they're helping prep the recipe or crafting their own videos.

How can families participate?
At www.dinnertising.com, families can personalize their videos by uploading photos, selecting the storyline and recipe while sharing via Facebook, Twitter or e-mail. They can even submit their family's Dinnertisement for a chance for it to appear on the Rachael Ray show.

Looking for zesty new products?
In addition to deliciously fun Dinnertising ads, Lawry's is helping home cooks bring new flavors to their families with these zesty new products: Mediterranean Herb Seasoned Salt, Fire Roasted Chile & Garlic, Roasted Garlic Salt, Santa Fe Chili Marinade, and Mediterranean Herb and White Wine Marinade.

For new recipes and tips on how to make dinnertime as flavorful and fun as possible, visit www.dinnertising.com. Lawry's seasonings and marinades are available in the spice and marinade aisles of stores nationwide.

For additional information, videos, recipes and more, visit http://smnr.akamediainc.com/lawrys-dinnertising/.