Lax Sports Network and ViewLift Present Live Streaming, Lacrosse-Focused Media Network

NEW YORK, NY--(Marketwired - May 21, 2015) - Lacrosse fans rejoice: whether you love the youth, high school, college or pro game, you're about to get your dream channel -- Lax Sports Network -- featuring your favorite sport, 24/7, all year long. ViewLift, a leading video platform reaching all devices with custom video applications (and a unit of SnagFilms, Inc.) will power the new network. Launching January 5, 2016, Lax Sports Network will feature live and video-on-demand content including live professional and amateur games, lacrosse news and information, instructional videos and more, across multiple platforms.

The 24-hour digital media network will include both free-to-view and subscription-based offerings via applications across a number of platforms including the web, iOS, Android, Samsung, Roku and Amazon Fire TV. Members will receive access to exclusive video content in addition to loyalty points toward game tickets, equipment, apparel and even the chance to meet their favorite players.

"No other sport can match lacrosse's speed, hitting and scoring," said Jake Steinfeld, founder of Major League Lacrosse and the World Series of Lacrosse. "I've seen the work ViewLift has done to bring MLL Games of the Week to mobile and OTT devices, so I expect their design chops and feature set will mean that this new channel gives lax fans a viewing experience as awesome as the sport itself."

"We are proud of our partnership with Viewlift," said Rob Wallace, Lax Sports Network COO. "It is important for Lax Sports Network to be available where lacrosse fans consume their content in this new age of 'heads down or lean back' digital experiences. ViewLift helps us reach those fans across all the devices fans use most."

"Lacrosse fans will soon be able to experience the sport at any time, at home and on the run, with games and original content that give an insider's view of the country's fastest-growing team sport," said Rick Allen, CEO of ViewLift's parent company SnagFilms. "ViewLift is thrilled to power this digital channel, offering greater access to the sport through rich, on-demand content."

To power the new video service, ViewLift is providing an end-to-end solution for Lax Sports Network to create and distribute live and original video content to today's mobile, on-demand consumers. ViewLift builds off years of domain experience connecting brands with viewers and advertisers across 21 different digital platforms -- more than any other company on the market -- and leverages proprietary technology to deliver real-time analytics on audience habits and viewing experiences to optimize performance and revenue. To learn more, please visit www.viewlift.com.

About ViewLift™
ViewLift is a full-service video platform, empowering brands to distribute content through custom, branded apps on every major digital device. Part of the SnagFilms and Indiewire family, ViewLift leverages years of domain experience as an operator (not just tech provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across 21 digital platforms, including mobile, over-the-top, connected TV and game consoles -- more than any other platform. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. From design and marketing to content curation and app hosting, ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift's parent SnagFilms is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, Revolution LLC and Clark Ventures, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel and others.