SOURCE: eLayaway

eLayaway

August 23, 2011 15:35 ET

Layaway Credited With Helping Retail Giant

TALLAHASSEE, FL--(Marketwire - Aug 23, 2011) - Despite various market fluctuations of the DJIA, S&P Equity Research upgraded Sears Holding Corporation from a "Sell" rating to a "Hold" rating. According to an online article by 24/7 Wall Street (http://247wallst.com/2011/08/09/sears-loses-key-sell-rating-from-sp-analyst-shld/), "Added drivers to the upgrade were layaway plans..." Layaway is fast becoming a viable alternative to credit. Its fiscally responsible attributes make it a reputable payment alternative for merchants to promote, given the current debt issue. As more and more businesses look for ways to increase sales, many of them are turning to eLayaway, Inc. (OTCBB: ELAY), the Internet's first and only patent pending layaway payment processor.

"This just goes to show the power of offering layaway," says Bruce Harmon, Chief Financial Officer of eLayaway. "The eLayaway platform makes it easy and affordable for businesses of any size to set up and manage their own layaway programs," Harmon added.

With the current American debt situation and looming tax uncertainties, many consumers are depending on a debt-free payment option that will not cause them to perpetuate more debt in the future. According to a recent study of Lifestyle Changes, conducted by comScore®, "76% of consumers have changed how they spend their money based on the recession and 43% of them say these changes are permanent." eLayaway offers a viable solution to the aforementioned consumer concerns while encouraging fiscal responsibility.

How eLayaway Works for Consumers and Merchants
eLayaway® is an online payment system that enables consumers to pay for the products and services they desire using manageable periodic payments, thereby making purchases affordable and easy to budget. For merchants, eLayaway offers the opportunity to provide layaway to their customers as a means to expand market share while reducing the administrative requirements of traditional layaway.

eLayaway, Inc. was founded in 2005. In addition to eLayaway.com, the Company also owns and operates eLayawaySports.com, eLayawayTravel.com and eLayawayHealth.com. Press summary, logos and screenshots available for download at: www.eLayaway.com/press.

comScore is a registered trademark of comScore, Inc.
247wallst.com article - http://247wallst.com/2011/08/09/sears-loses-key-sell-rating-from-sp-analyst-shld/

Safe Harbor Statement
This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.
For more information, please visit www.eLayaway.com.

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