January 26, 2007 13:16 ET

Lay's Potato Chips Breathes New Life Into Classic Candyskins Single, "Feed It" With "Sunflower" Television Spots

NEW YORK, NY -- (MARKET WIRE) -- January 26, 2007 -- Ten years after its initial run on the alternative rock charts, the Britpop nugget "Feed It" has become a hit all over again -- thanks to potato chips, television and digital music stores.

The single, "Feed It" from the U.K.'s legendary Candyskins is being heard heavily in the "Sunflower" television ads for Lay's Potato Chips. The spots mix the iconic Lay's logo with bright yellow sunflower imagery and fun-filled, sun-soaked outdoor scenes. Much of the message is conveyed by type, not voice over, while the song plays in the foreground from beginning to end of the spot.

With the "Sunflower" TV campaign, Lay's is announcing the nationwide launch of its new, more health-friendly snacks that use 100% Sunflower oil to cut saturated fats by more than half. The spots have been widely played in prime network programming since the end of '06, including virtually all of the major college bowl games and the NFL playoffs.

The television spots can now be seen on Lay's website at and the original music video can be seen at and at

"Feed It" and other Candyskins songs can be found exclusively in digital music stores including iTunes, EMusic, Rhapsody, Yahoo! Music, MTV's URGE, Microsoft's ZUNE, Napster, Sony Connect and other digital music stores.

The Candyskins came from the same Oxford, England scene that also spawned pop supergroup Radiohead. The group released four albums in the 90s, culminating with 1997's "Death of a Minor Celebrity" on Velvel Records. "Feed It" was the first hit single from the album, and also became a popular music video on the alternative rock and Britpop scenes.

"Feed It" also played a central role in the soundtrack to "Waterboy," Adam Sandler's 1998 movie smash, and since then the song has quietly become a favorite in the alternative rock underground.

Lay's Potato Chips are made by Frito-Lay North America, the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

About KOCH Records

KOCH Records is a division of KOCH Entertainment, the fastest-growing music company and the market leader among independents in North America. The KOCH Entertainment corporate umbrella encompasses the KOCH Records label, KOCH Vision home video, KOCH Music Publishing and KOCH Entertainment Distribution with operations in both the U.S. and Canada. KOCH Records proudly claims the largest number of Billboard charting albums among independents for each of the last six years (2001-2006). For additional info on the KOCH Records label and its roster of artists, please visit

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