SOURCE: LazyMan Inc.

April 30, 2008 15:06 ET

LazyMan Adds Plush Robes to Line of Comfort Apparel for Men

New Men's Apparel and Accessories Brand Promotes Successful Living and the Pursuit of Free Time

LOS ANGELES, CA--(Marketwire - April 30, 2008) - Hugh Hefner made it famous in the 70s, and during the past 25 years the robe has become a symbol of masculinity and living the good life. LazyMan Inc., a manufacturer of comfort apparel for men, today announced it has added the LazyMan robe to its line of fashion basics for men.

The LazyMan robe is thick, incredibly soft and wonderfully comfortable. It is made with 100 percent microfiber, and is available in royal blue or white with gold embroidery. The robe has a suggested retail price of $95.

"More so than any other type of apparel, the robe embodies everything that the LazyMan brand stands for," said Jeremy Goldstein, CEO of LazyMan Inc. "It speaks to success, good living, affluence and relaxation after a day's work. The LazyMan robe affords the wearer an opportunity to take a breath from the pressures of life and savor the moment."

LazyMan recently launched its initial line of comfort T-shirts in multiple designs and colors, LazyMan hats and sunglasses. In the coming months, the company will be adding hoodie sweatshirts, towels and long-sleeve knit shirts to the collection.

LazyMan products are available online at www.LazyManLife.com and at select retailers across the country. In addition, LazyMan "shops" are known to appear unannounced at high profile sporting and entertainment events from coast-to-coast.

The LazyMan brand was founded in 2008 based on the spirit, camaraderie and carefree attitude of tailgating. An American tradition for generations, tailgating has evolved into a traveling neighborhood block party and a coveted break from everyday stress. It is enjoyed by blue and white collar men alike, with no boundaries between them. After the initial product rollout, the company will be expanding its line of apparel, including button-down shirts, pants and outerwear.

LazyMan Inc. was started with the mission of "providing comfort to those who can afford it and giving comfort to those who need it the most." The company supports several charities for underprivileged adults and children throughout the greater Los Angeles area. LazyMan Inc. is based in Los Angeles, CA. More information can be found at http://www.lazymanlife.com.

Contact Information

  • Contact:
    Steve Honig
    The Honig Company, Inc.
    818-986-4300
    Email Contact